Job details

Content Marketing Manager

We are looking for an experienced content marketer to help build brand awareness and drive company growth. You will be responsible for developing compelling content for the B2B market, aligned with the broader Marketing Content Strategy, to fuel our messaging with both intriguing Thought Leadership/Brand Content and content designed to drive product interest and lead generation at the top of funnel and mid-funnel. You will develop content to support our Brand and Product campaigns and events including guides and industry and health strategy insights, landing pages, case studies, polls, clinical content, content for webinars and events, pieces, blog and social posts (only corporate topics). Collaborate closely with the broader Corporate Marketing team, including Product Marketing, and the larger Marketing team to optimize how the content strategy supports and amplifies our corporate and product narratives and positioning with the right audiences in the right places at the right time.

You’re an excellent writer in a variety of forms and across a variety of mediums. You know how to communicate complex ideas in simple ways through a combination of storytelling and data. You have a history of delivering results in a cross-functional team environment.

Responsibilities:

Develop a corporate content marketing strategy aligned with the broader Marketing Content Strategy themes, across multiple channels and formats to bring brand and products to market
Develop and maintain content calendar and ensure deadlines are met
Develop campaign content assets in collaboration with Creative and Growth for segments and stage (including brand awareness); supports both Growth and Prospect/Client; content marketing initiatives to support top of funnel and mid funnel success
Develop a deep understanding of Included Health and maintain knowledge of latest industry trends and customer challenges to build more effective content strategy and calendar
Produce high-quality content including articles, white papers, blogs, infographics, one-pagers, and web copy
Continuously measure and improve content performance
Push the business to adopt new strategies and forms of content through frequent testing and exploration of new content formats and channels for distribution

Qualifications:

5+ years of Content Marketing experience, ideally in the employer health benefits space or working with large enterprise buyers
Proficient in producing and deploying content through a variety of channels and platforms (including email, advertising, web, events and webinars)
Understanding of web publishing requirements.
Ability to predict audience preferences with an editorial mindset.
Expertise in social media platforms.
Project management skills and attention to detail.
Excellent communication and writing skills in English.
Excellent communication skills and ability to package findings into market-facing content
Superior storytelling skills to weave a compelling narrative
Enthusiastic collaborator who is able to effectively work across teams with many different stakeholders
Demonstrated ability to balance and execute multiple projects concurrently
Desire and ability to succeed in a demanding, creative, and entrepreneurial environment

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About Included Health

Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.

Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

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