Content Marketing Manager

Job Description Summary

A proficient Content Marketing Manager will be responsible for inbound/outbound marketing content strategy and oversee a content production team's creation and management of targeted content aligned to the buyer’s journey and business unit goals. The ideal candidate will need to show proficiency and expertise on key Wolters Kluwer Enablon topics such as ESG, GRC, EHS, and Operational Excellence, among others.

Job Description

A proficient Content Marketing Manager will be responsible for inbound/outbound marketing content strategy and oversee a content production team's creation and management of targeted content aligned to the buyer’s journey and business unit goals. The ideal candidate will need to show proficiency and expertise on key Wolters Kluwer Enablon topics such as ESG, GRC, EHS, and Operational Excellence, among others.

This individual will direct the planning of content such as blogs٫ social media٫ and marketing collateral and content including expert insights, videos, webinars, case studies, etc. This position would be a great fit for a creative marketing professional looking to put their writing and strategic thinking background to use.

Content development٫ with the intent of generating demand from prospects and customers٫ will be a large part of this position. Content developed needs to be fresh٫ up to date٫ and engaging for the customer. Being current on new technologies and marketing trends is vital to success in this role. The expansion of the company’s digital footprint is your ultimate goal٫ along with brand awareness and demand generation.