Marketing Automation Manager (m/f/d)

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2023, Continental generated sales of €41.4 billion and currently employs around 200,000 people in 56 countries and markets.

As the Marketing Automation Manager you lead the adoption of a Marketing cloud platform(s) within our organization, test and scale Marketing automation tools that drive customer acquisition and retention. With a strong understanding and experience of marketing technology and best practices you turn business requirements into reality, so all teams have the technology and insights they need to continuously improve the customer experience. 

The objective is to automate personalized marketing activities and journey orchestration for lead nurturing and increasing cross-/upselling potential.

This role encompasses the full project lifecycle, from creating and presenting the business case to senior leadership to overseeing the implementation of a Minimum Viable Product (MVP) and ensuring successful deployment. 

These are your tasks in more detail:

• Marketing Automation Tool: Developing a comprehensive business case for the marketing cloud platform, outlining the value proposition, key objectives, potential ROI, and business benefits. Based on the Tires Business and marketing strategy, identifying areas for improvement, and suggesting the most suitable automation tools.
• Marketing Data Strategy, Compliance & Governance: Unifying marketing data, automating reporting, and identifying optimization opportunities with AI (e. g. predictive models for customer and consumer behavior), while ensuring that all aspects of the platform adhere to relevant data privacy regulations and internal data governance policies. Defining and implementing the data strategy for marketing to improve marketing decision making, better ROI, and enhanced customer satisfaction.
• Cross-Functional Collaboration & Change Management: Ensuring that the cloud platform meets cross-departmental needs. Developing a change management strategy to drive adoption across the organization, ensuring that all relevant teams are adequately trained and prepared for the new system.
• Project Management: Leading the MVP phase of the implementation, ensuring delivery of critical features while minimizing time to value. Ensuring the MVP delivers critical functionality that provides business value and a foundation for future expansion. Managing project timelines, resources, and budgets to ensure timely and cost-effective delivery. Communicating project progress, risks, and issues to senior management and other stakeholders. Defining KPIs and success metrics for the marketing cloud platform.

• Academic degree in marketing, computer science, or an equivalent qualification
• Min 10 years of experience working with marketing platforms in B2B and B2C environment and implementing automation (e. g. Salesforce Marketing Cloud, Adobe Campaign, Oracle Eloqua)
• Proven track record of developing marketing data strategy
• Project management skills
• Strategic mindset
• Ability to drive business change
• Experience working in multi-cultural environment
• Professional working proficiency in English, no other language required 
• Open to travel up to 20%, incl. business trips abroad

Applications from severely handicapped people are welcome.

You will be part of the Global Marketing team for Continental Tires. You will report directly to the Head of Global Marketing. The role is posted as located in Madrid (Spain), but other countries could be considered. The Global Marketing is intentionally diverse and location agnostic, we value potential and skills over location, reflecting a broad range of backgrounds and perspectives.

On top of that you can expect the following benefits:

• Continental Value Sharing Bonus
• Corporate Pension Plan (after two years of seniority)
• Flexible Compensation Plan
• Employee discounts on Business Schools and Tires
• Daily restaurant tickets
• 100% illness complement
• Recognition bonus
• Accident insurance
• Assistance at private medical clinic
• Co-financing of corporate medical insurance
• Teleworking policy
• Flexible timetable
• Irregular working day to care for children
• Office car park
• Fruits in the office

Ready to drive with Continental? Take the first step and fill in the online application.