Senior Manager - Brand Communication and Public Relations

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2023, Continental generated preliminary sales of €41.4 billion and currently employs around 200,000 people in 56 countries and markets.

With its premium portfolio in the car, truck, bus, two-wheel and specialty tire segment, the Tires group sector stands for innovative solutions in tire technology. Intelligent products and services related to tires and the promotion of sustainability complete the product portfolio. For specialist dealers and fleet management, Tires offers digital tire monitoring and tire management systems, in addition to other services, with the aim of keeping fleets mobile and increasing their efficiency. With its tires, Continental makes a significant contribution to safe, efficient and environmentally friendly mobility. 

SG 13 - This role is will lead, manage and coach a team of 2 Direct Reports.

As Head of Brand Communication and Public Relations, you will be a key member of the Marketing team (Business Area Replacement Tires the Americas) responsible for the development and steering of Continental brand(s) in the region (North & South America).

This position manages AMERICAS brand communication through marketing strategy, communication and PR activities in coordination with our markets. The role also leads BA events, internal communication and marketing communication projects.

Brand & Marketing Communication:

• Oversee all aspects of marketing communications, including digital marketing, public relations, and content creation for the region. Represent Americas in all relevant platforms related with communication (internal & external)

PR - External Communication:

•  Prepare communications materials, including press releases, reactive statements and Q&As, and preparation and execution of interviews and media placements
•  Develop content for the Americas region and adapt/"Americanize" global communication content e.g. OEM approvals, Sustainability
•  Establish and maintain a comprehensive network (journalists, associations, NGOs, multipliers, project partners and authorities)
   

Digital Marketing:

• Orchestrate & guide social media strategy for AMER markets in tune to Conti global framework
• Oversee BA's online presence in coordination with market strategies and their performance

Internal Communication:

•  Steer and plan all internal (including HR) communications, including marketing newsletters and All Employee Meetings
•  Drive Americas Tires projects in responsibility, such as: Americas BA events / Marketing team events, Communication projects / focus areas  etc.

Crisis / Issue Management  & Legal:

• Develop and manage communication / messaging on product, compliance and legal topics 
• Steer legal, regulatory and compliance processes related to brand and marketing communication activities
   

Communications Counsel:

•  Provide direct communications counsel to executives on all matters pertaining to public relations and internal communications
• Develop together with the communications team strategic communications plans in support of executive initiatives

Leadership and Interface Management:

• Manage, guide & coach communication team members
• Track and steer Marketing Communications budgets of the markets
• Central contact for markets regarding PR and Marketing communication
• Other duties as applicable

BASIC:

• Bachelors Degree in Business, Marketing, Public Relations, Journalism, Communications or a related discipline
• 10+ years of relevant Marketing professional experience with 5+ years experience in consumer marketing/communications
• 3+ years hands on experience in sponsorship, brand, social, and digital communication
• 3+ years leading employees in marketing / communication functions
• International or highly matrixed organizational experience
• Experience in a large corporate environment
• Legal authorization to work in the U.S. is required. Continental is only able to offer visa support for internal candidates 
• A relocation package can be offered
• Internal qualified candidates will meet internal guidelines for this executive level role:
  • 3+ years experience of leading people and projects
  • 18+ months working internationally, cross functionally and/or cross organizationally
  • ACfEL must be complete before a promotion to SG 13

PREFERRED: 

• Manufacturing / Auto / Tire industry related experience
• Prior Agency experience 
• Masters Degree 
• Bilingual skillset
• International work experience
• Strong Project Management experience

WHY YOU SHOULD APPLY

• Immediate Benefits
• Paid Time Off
• Tuition & Employee Discounts
• Annual Bonus 
• Employer 401(k) Match
• And more benefits that come with working for a global industry leader!

All your information will be kept confidential according to EEO guidelines.

EEO-Statement:

EEO / AA / Disabled / Protected Veteran Employer. Continental offers equal employment opportunities to all qualified individuals, without regard to unlawful consideration to race, color, sex, sexual orientation, gender identity, age, religion, national origin, disability, veteran status, or any other status protected by applicable law. In addition, as a federal contractor, Continental complies with government regulations, including affirmative action responsibilities, where they apply. To be considered, you must apply for a specific position for which Continental has a current posted job opening. Qualifying applications will be considered only for the specific opening(s) to which you apply. If you would like to be considered for additional or future job openings, we encourage you to reapply for other opportunities as they become available. Further, Continental provides reasonable accommodations to qualified individuals with a disability. If you need assistance in the application process, please reply to [email protected] or contact US Recruiting at 248.393.5566. This telephone line and email address are reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not call about the status of your job application, if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as following up on an application or non-disability related technical issues, will not receive a call back.

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