Copywriter & Storyteller

Your Journey at Crowe Starts Here:

At Crowe, you have the opportunity to deliver innovative solutions to today’s complex business issues. Crowe’s accounting, consulting, and technology personnel are widely recognized for their in-depth expertise and understanding of sophisticated process frameworks and enabling technologies, along with their commitment to delivering measurable results that help clients build business value. Our focus on emerging technology solutions along with our commitment to internal career growth and exceptional client value has resulted in a firm that is routinely recognized as a “Best Place to Work.” We are 75 years strong and still growing. Come grow with us!

Job Description:

Crowe X-Lab Copywriter

Crowe LLP

Crowe X-Lab is a human-centered DESIGN lab. We solve complex problems and invent new futures.

X-Lab is a human-centered DESIGN lab inside Crowe LLP. We champion the human voice, particularly the voices of our clients. We mash together a creative design mindset with analytical strategy approaches to invent new futures in our firm – for offerings, markets, practices, structures, experiences, brands, and, last but definitely not least, people.

A crucial part of the X-Lab mission: helping our people adopt a DESIGN mindset.

The X-Lab helps groups across Crowe solve challenges, both inside our business units and for the clients we serve. In the process of solving challenges, the lab also infuses new mindsets, methods, and tools into Crowe culture.

What’s our job? Simple. It’s challenging assumptions. Questioning the status quo. Provoking the imagination. Together we are creating a future where professional services address unmet (and unarticulated) needs with solutions that are meaningful, delightful, and friction-free.

We’re looking for people who share the following mindsets. You don’t need to be convinced – you just get it:

1. Always be learning; embrace experimentation.

This is a mindset of curiosity, exploration, and discovery. It holds preconceived ideas loosely. It listens more and talks less. It allows for new insights to surface — and these insights give birth to new innovations, new revenue, and new margin.

2. Possess a bias toward action; fail forward.

This is a mindset of always making and always doing, of building to learn (not to impress). It creates clarity through rapid prototyping and iteration. This mindset generates speed, creates alignment, and reduces risk.

3. Have empathy; work collaboratively with stakeholders.

This is a mindset of human-centricity. It’s about having compassion for customers, and spending time with real users (not imagined ones). Any problem worth solving will be a human problem, so this mindset keeps us developing winning strategies using human-centered design methodologies.

4. Get comfortable with ambiguity; let go of “expert” confidence.

This mindset starts with not knowing the answers and pushes us to think beyond false certainty shaped by preconceived solutions. The design process is not fixed or linear, so this mindset keeps us flexible and inventive, and moves us from iterative improvements to unprecedented futures.

5. Embrace change; design it.

This is an optimistic mindset – imagining, designing, and building better realities. It prizes integrative thinking and inventive strategy. It provokes new ways of thinking about tomorrow’s toughest challenges. It sees change not as an indictment of the past, but as fidelity to the future. This mindset breaks through boundaries and status quo and fuels the discipline of design to do what it does best: bring into existence what has never existed before.

The business challenges the X-Lab takes on are ground-breaking and culture-making.

Tectonic shifts are happening within our industry and across the industries we serve. Industry 4.0 is transforming how professional services are performed and delivered. This revolution is creating greater and greater complexity within every market sector, at rates we can't possibly keep up with.

For this reason, our work cannot be about good-intentioned iterations on the way things were done in the past. Instead, it must be about using inventive and imaginative strategic business DESIGN to explode into an unprecedented future state.

The X-Lab creates remarkable and meaningful experiences for humans.

Technological advancements don’t come with a set of values. Without intentional design, the massive shifts caused by Industry 4.0 technologies will be void of humanity, compassion, care, and kindness. Our mandate is to preserve humanity in the client experience.

For this reason, we are not driven by process and efficiency in the X-Lab. Rather, we are driven by empathy and compassion. We surface insights about humans – and then we thoughtfully orchestrate end-to-end client experiences that both anticipate unarticulated needs and create profound satisfaction.

The result: remarkable experiences embedded within ours technologies, caused by our marketing and sales, and delivered to our clients across their lifetime.

Come join the X-Lab. Come change the world.

At X-Lab, you’ll be at the cutting edge of Crowe’s most critical strategic work. We have incredible plans for the future. We’re throwing off the has-been ethos of legacy professional services and turning to insight-driven, human-centric DESIGN as the fuel for unprecedented growth.

* * *

We’re looking for a Copywriter to work in our design lab.

You are driven to communicate and tell stories in a way that touches your audience on an emotional level. You are mission-driven and enjoy working with a team to further that mission.

Qualities that will make you a successful Copywriter in the X-Lab.

• Driven to develop and improve your craft
• Interested in pushing past tired marketing cliches to reach human beings where they are
• Creative
• Collaborative
• Comfortable moving into the content strategy space
• Flexible and able to pivot easily
• Willing to take direction
• Deadline-oriented

What Copywriters on our team do.

• Write well-crafted, clear, concise, and grammatically correct copy
• Tell compelling, human-centered stories in the voice and tone of our organization and our clients
• Work collaboratively on a content strategist/copywriter/designer team (we don’t “throw content over the wall” – we work in real time, together)
• Interview subject matter experts to get at insights and powerful stories
• Create content for web pages and other digital content, PowerPoint presentations, one-pagers, emails, video scripts, articles, and whatever else we decide would help us get our story across
• Push the boundaries of content that has already been created – by self and others – and improve upon it
• Able to turn data and obtuse concepts into a clear compelling story. Can make complexity simple.

The more of these experiences you’ve had in the past, the better you’ll do in the DESIGN Lab – and the more you’ll enjoy yourself!

Basic requirement. Highly skilled writer with at least 3+ years of professional writing experience.

Perspective from beyond the world of marketing. Our writing team includes a rich diversity of backgrounds, currently including a History PhD, a former screenwriter, a former art history professor, and a life coach.

Intense interest in what makes people tick. We love people who bring wide-ranging interests and esoteric passions. A passion we all share? Human psychology.

Experience with the principles of design. Human-centered design, design thinking, product design, art design, architecture – we want design thinkers in every X-Lab role, and any experience you have with design will help.

More about the X-Lab Copywriter role

You won’t be in charge of anyone.

This position has no direct supervisory responsibilities.

It’s a fairly demanding job, with flex.

You may need to work the occasional weekend or respond to phone calls or emails in the evening. Once in a while, we have emergency projects and all bets are off. But it’s fun because we do it together!

“I’m up for anything” could be your personal motto.

Don’t think of this job description as covering or containing a comprehensive listing of activities, duties, or responsibilities that are required of you for this job. Other duties, responsibilities, and activities may be assigned by the team as needed.

The benefits are great...

At Crowe, we know that great people are what makes a great firm. We value our people and offer employees a comprehensive benefits package.

And so are the opportunities.

We nurture talent in an inclusive culture that values diversity. You will have the chance to meet on a consistent basis with a Career Coach who will guide you in your career goals and aspirations.

Just who is Crowe, anyway?

Crowe (www.crowe.com) is one of the largest public accounting, consulting, and technology firms in the United States. Crowe uses its deep industry expertise to provide audit and consulting services to public and private entities. We serve clients worldwide as an independent member of Crowe Global, one of the largest global accounting networks in the world. The network consists of more than 200 independent accounting and advisory services firms in more than 130 countries around the world.

Crowe LLP provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Our Benefits:

At Crowe, we know that great people are what makes a great firm. We value our people and offer employees a comprehensive benefits package. Learn more about what working at Crowe can mean for you!

How You Can Grow:

We will nurture your talent in an inclusive culture that values diversity. You will have the chance to meet on a consistent basis with your Career Coach that will guide you in your career goals and aspirations. Learn more about where talent can prosper!

More about Crowe:

Crowe (www.crowe.com) is one of the largest public accounting, consulting and technology firms in the United States. Crowe uses its deep industry expertise to provide audit services to public and private entities while also helping clients reach their goals with tax, advisory, risk and performance services. Crowe is recognized by many organizations as one of the country's best places to work. Crowe serves clients worldwide as an independent member of Crowe Global, one of the largest global accounting networks in the world. The network consists of more than 200 independent accounting and advisory services firms in more than 130 countries around the world.

Crowe LLP provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Crowe LLP does not accept unsolicited candidates, referrals or resumes from any staffing agency, recruiting service, sourcing entity or any other third-party paid service at any time. Any referrals, resumes or candidates submitted to Crowe, or any employee or owner of Crowe without a pre-existing agreement signed by both parties covering the submission will be considered the property of Crowe, and free of charge.