Director, Field Marketing - North America

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.

🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.

🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other. 

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa. 

• Lead and motivate a team of field marketers, collaborating closely with regional sales teams to achieve quarterly pipeline and revenue goals
• Build strong partnerships with regional sales leaders to understand their challenges and translate them into prioritized, actionable strategies for your team to execute at scale
• Oversee strategy, planning, and execution for hosted events, executive engagements, and summits, to drive attendance, pipeline growth, and closed-won deals
• Develop and implement a sponsored events strategy to maximize trade show ROI through close collaboration with sales and ADR teams, ensuring effective onsite meetings and timely follow-up
• Partner with the ABM team to create compelling 1:1 ABM programs that engage target Enterprise accounts (>$1B revenue), guiding them through the buyer’s journey to drive pipeline and revenue
• Provide timely program updates to key stakeholders, ensuring smooth execution and effective follow-up by Account Representatives
• Leverage data and best practices to analyze and optimize marketing programs and plays for target accounts
• Advocate for sales needs and keep sales teams informed on marketing priorities

• First and foremost, can-do attitude
• 7-10+ years in Enterprise B2B marketing
• 4 - 5 year of experience managing and motivating teams to achieve growth targets
• Successful history in developing and executing pipeline-generation and acceleration marketing programs, including, content development, direct mail, virtual and in-person field events, and more
• Strategic and outcome-oriented mindset in the planning and execution of a high-impact marketing plan
• Solid project management and creative problem-solving skills
• Strong team player and collaborator, with a variety of people and teams
• Excellent verbal and written communication skills
• Prior experience in developing and implementing ABM marketing plans in partnership with sales leadership and internal ABM teams
• Experience with various Martech solutions: Salesforce, Marketo, 6Sense, LinkedIn Campaign Manager, Sales Navigator, Sendoso, and Folloze
• Creative, high energy, innovative, proactive, and resourceful
• Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment
• Negotiating skills, a plus
• Travel required (approximately 25-30% of time)

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At Coupa, we celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer. All qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law. 

Please be advised that inquiries or resumes from recruiters will not be accepted.

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