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Principal, Public Relations, Communications

Position: Principal, Public Relations, Global CommunicationsAbout CoupangCoupang is the rapidly growing technology and Fortune 200 company listed on the New York Stock Exchange that is increasingly being hailed as the future of commerce. We operate retail services with same-day delivery, restaurant delivery, video streaming, and fintech services to customers around the world. With annual revenue of more than $24 billion last year, we are the 6th largest digital commerce company by revenue in the world.We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re disrupting the multi-billion-dollar global commerce industry from the ground up.We are proud to have the best of both worlds — a vibrant startup culture with the resources and operating discipline of a large global public company. We are one of the fastest-growing commerce companies in the world with an unparalleled reputation for being a leading force that’s shaping global commerce. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact.At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. We’re innovators. Savvy operators. Customer champions. The ones who make the impossible not just possible, but even better than what once was only imaginable. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.About the Team:Coupang’s Global Communications team serves as the voice of the company informing the public about our latest innovations, services, and how we wow our customers. We are looking for creative, passionate communicators who can think from a company-wide perspective, helping us share Coupang’s story with the world.About the Role:In this role, you will focus on developing content to support our U.S. PR goals as a member of the Global Communications team. As a critical hire that will power our content creation engine, you will research, write, edit, and publish press releases, blogs, case studies and op-eds for a variety of channels including our corporate websites (Coupang Newsroom) and social channels.You may also engage with Coupang’s international Media Relations teams to ensure consistent messaging for our audiences around the world.Responsibilities:• Write blog posts, press releases, case studies and develop additional content to reinforce Coupang’s key messages with target audiences and stakeholders in the U.S.• Research, source and develop content for use on Coupang’s owned media channels in the U.S.• Create pitches, develop newsletters and ghost-write op-eds for earned media opportunities as well as thought-leadership pieces for Linked In.• Contribute written content for annual ESG report by creating compelling stories that highlight the company’s efforts to further improve sustainability, employee well-being, communities in which we operate, and win-win structures with our partners.• Partner with internal teams to review and edit scripts for company videos.Key Experience:• 7 - 9 years of experience in Public Relations and/or Journalism.• Exceptional writing skills and the ability to simplify complex information in a clear and accessible manner.• Creative storyteller with a demonstrated passion for crafting compelling narratives and producing impactful content.• Ability to manage multiple tasks and to prioritize while paying attention to details.• Excellent interpersonal skills and the ability to collaborate, build and maintain relationships with remote teams across the company.• Proven ability to work with senior executives and team leads to develop key messages.• Business-savvy and able to see the world through the lens of multiple stakeholders, including senior executives, consumers from multiple geographies, industry experts, and our growing community of business partners.Pay & BenefitsOur compensation reflects the cost of labor across several US geographic markets. At Coupang, your base pay is one part of…
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What You Should Know About Principal, Public Relations, Communications, Coupang

At Coupang, we're on the lookout for a dynamic Principal, Public Relations, Communications professional to join our Global Communications team in Mountain View, CA. As a rapidly growing tech company, Coupang is transforming the global commerce landscape with innovative services and a dedication to customer satisfaction. In this role, you'll be pivotal in crafting compelling narratives that showcase Coupang's mission and values. You will be responsible for developing and executing content strategies that elevate our public relations efforts, which includes writing engaging press releases, blog posts, and thought-leadership articles. The goal? To share our story with a wider audience and reinforce our position as a leading force in retail technology. Collaborating with international teams, you’ll ensure that our messaging is consistent and resonates across various platforms. If you're a passionate storyteller with 7-9 years of experience in public relations or journalism, and eager to push boundaries while championing innovation, then this could be your dream role. Let's shape the future of commerce together at Coupang!

Frequently Asked Questions (FAQs) for Principal, Public Relations, Communications Role at Coupang
What are the key responsibilities of the Principal, Public Relations, Communications at Coupang?

As the Principal, Public Relations, Communications at Coupang, you will be responsible for creating and curating compelling content that enhances our public relations initiatives. This includes writing press releases, blog posts, case studies, and op-eds, as well as developing pitches and newsletters for targeted audiences. Your role is critical in ensuring that Coupang's messaging is clear, consistent, and engaging across all media channels.

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What qualifications are necessary for the Principal, Public Relations, Communications position at Coupang?

Candidates for the Principal, Public Relations, Communications position at Coupang should have 7-9 years of experience in public relations and/or journalism. Exceptional writing skills, a passion for storytelling, and the ability to simplify complex information are essential. Experience working with senior executives and managing multiple projects with attention to detail is also critical to succeed in this role.

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How does the Principal, Public Relations, Communications contribute to Coupang's global messaging strategy?

In this role, the Principal, Public Relations, Communications plays a vital part in shaping Coupang’s global messaging strategy. By researching and producing content for various channels, you will help communicate Coupang's innovations and services to both domestic and international audiences, ensuring that all communications align with the company's objectives and brand voice.

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What skills are essential for success in the Principal, Public Relations, Communications role at Coupang?

Successful candidates will possess exceptional writing and editing skills, a knack for storytelling, and the ability to manage multiple tasks effectively. Strong interpersonal skills are also essential for building relationships with remote teams and collaborating on projects that require input from various stakeholders. A business-savvy perspective to understand the needs of different audiences is also important.

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What type of content will I be developing as the Principal, Public Relations, Communications at Coupang?

As the Principal, Public Relations, Communications at Coupang, you will develop a wide range of content, including press releases, blog posts, case studies, op-eds, and pitches. You will also create content for our corporate websites and social media channels, as well as contribute to the annual ESG report by highlighting key company initiatives and sustainability efforts.

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Common Interview Questions for Principal, Public Relations, Communications
Can you describe your experience in public relations and how it relates to the role at Coupang?

When responding to this question, highlight specific experiences you've had in public relations, focusing on unique challenges you overcame and the impact your work had on previous organizations. Relate these experiences to Coupang’s goals and values.

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What strategies do you use to develop compelling narratives in your writing?

Discuss your process for gathering information, understanding your audience, and the techniques you employ to weave data and storytelling into engaging content. Provide examples of successful campaigns where your narrative played a key role.

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How do you prioritize multiple tasks and projects under tight deadlines?

Explain your organizational methods, such as using project management tools, creating to-do lists, or employing time management techniques. Share a specific example where your prioritization skills led to successful project outcomes.

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Describe a time you worked with senior executives to craft messaging. What was the outcome?

Share a specific scenario where you collaborated with executives to develop key messages. Highlight how you gathered input, aligned with company objectives, and the positive impact your created messaging had on stakeholder perception or media coverage.

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How would you handle negative publicity or a PR crisis at Coupang?

Discuss your methods for crisis management, including promptness in communication, transparency, and collaboration with internal teams. Provide an example of how you successfully navigated a PR crisis in the past.

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What role does social media play in your PR strategy?

Explain how you utilize social media platforms as part of your PR strategy, including content promotion, audience engagement, and monitoring public sentiment. Support your answer with specific examples of successful social media campaigns.

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How do you measure the success of your public relations campaigns?

Outline the metrics you use to gauge the effectiveness of PR campaigns, such as media coverage volume, sentiment analysis, or audience engagement rates. Provide an example where you measured success effectively.

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What experience do you have with writing for different media outlets?

Share instances where you tailored your writing to suits press releases, blogs, and op-eds for various media outlets. Highlight your understanding of audience differences and how this informed your content.

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Can you give an example of a successful PR campaign you've led?

Detail a specific PR campaign you took charge of, including your objectives, strategies employed, and the results achieved. Focus on the skills and creativity that drove the campaign to success.

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What do you know about Coupang and our approach to public relations?

Demonstrate your knowledge of Coupang's business model, innovation in the retail space, and commitment to customer satisfaction. Briefly discuss how you envision aligning your PR strategies with Coupang’s goals and mission.

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Our mission is to create a world in which our customers ask "How did I ever live without Coupang?"

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Full-time, on-site
DATE POSTED
December 4, 2024

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