Creative Director, Campaigns, IBM Blue Studio

Introduction
Thomas J. Watson said it best: “Good design is good business.” Visualization is critical to discovering data-driven insights and effectively communicating that knowledge to others. Designers at IBM work to create experiences that work together, work the same, and work for our clients. Does the thought of creating the platform at the heart of solutions like Watson, Blockchain, IoT, and Security excite you? If so, read on!

Your Role and Responsibilities
Your Role and Responsibilities

Creative Director, Campaigns, IBM Blue Studio

IBM Blue Studio is responsible for the sophistication and strategic evolution and expression of the IBM brand and sub-brands across every experience and encounter, internally and externally. We represent and support all IBM businesses horizontally and vertically. Our work crosses nearly every category of output: research and strategy, communications and content development, symbology and systems, digital and physical experiences, tools and training. Our goal is to maintain modernity, tangibility and understanding of the IBM brand in the world.

Role:
The Creative Director within the Studio serves as a creative leader for IBM and IBM Design overall. As part of the Studio, the Creative Director will work in partnership across all creative disciplines and practices to advance the modern expression of IBM through design across all touchpoints. This professional will lead and guide both IBM internal teams and external agencies, collaborators, and partners. They will work alongside the strategy to create compelling and thought-provoking storytelling for product launches, thought leadership, and brand awareness. He/she/they will help expand the influence and impact of the Studio in the company and strengthen our overall executional excellence. While being an ambassador for the advancement of the IBM brand, this professional will be personally responsible for leading multiple strategic design projects (and teams), both practical and progressive in nature. This work will include the design of IBM launch campaigns, brand identity, visual and verbal expression, concept creation, environments, exhibitions, communications, and experiences.

Responsibilities:

• Be a strong advocate and expert in the meaning, strategy, and expression of the IBM brand.
• Collaborate, influence, and manage through expertise and knowledge of messaging, branding, and multimedia design for internal and external teams.
• Be an advisor, guide, and trusted collaborator with teams in strategy and demand to discover and create strong, thought-provoking storytelling and design that empowers internal teams and gives IBM a presence in the world.
• Work together with teams in strategy to create meaningful content across video, web, event, and social touchpoints.
• Distinguish good design and storytelling from bad, careless from well-conceived and crafted.
• Generate new ideas continually while keeping an eye on establishing and maintaining standards.
• Be accountable for the overall success of our projects and experiences measured in specific business outcomes, such as new client acquisition and adoption of a service.
• Serve as a thought leader both inside and outside of IBM.
• Successfully navigate organizational complexities and be a strong communicator.
• Consistently exceed experiences previously created.
• Direct and lead a team of designers, writers, and other creative professionals.
• Be a key advisor and strong collaborator with teams throughout IBM.
• Be responsible for leading the development and implementation of the overall creative for a multimedia campaign, ensuring that it aligns with overall business objectives and the target audience.
• Be the representative of the creative for key stakeholders, partners, and team members.
• Mentor and develop team members to produce their best work, providing guidance and feedback.

Required Technical and Professional Expertise

• 10+ years of art direction and creative leadership experience.
• Visual design, identity, storytelling, branding, and flawless execution.
• Excellent communication, collaboration, presentation, and team mentorship skills.
• An excellent portfolio that expresses how a campaign is executed across web, video, storytelling, social, and other multimedia touchpoints.
• Extensive experience leading design, production, and agency partner teams.
• Communicating and interfacing with stakeholders about design concepts, principles, criteria, and guidelines.
• Collaborating with other design leaders and practitioners to push the limits and look beyond the day-to-day, while working within constraints.
• Taking ownership of teams and work—from conception to production—ensuring innovative work, best practices, and standards of quality.
• Proficiency in Figma, Adobe Creative Suite (highly proficient), MS Office, Keynote.

Preferred Technical and Professional Expertise
N/A

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

This job requires you to provide your COVID-19 vaccination status with supporting documentation, where legally permissible.

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

We consider qualified applicants with criminal histories, consistent with applicable law.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.