TrueCar is a leading automotive digital marketplace and we are on a mission to make car buying and selling easy, transparent and efficient. We work to empower consumers with data, and foster connections with our network of Certified Dealers who share our belief that truth, transparency and fairness are the foundation to a great experience. We forge partnerships to power car buying programs for some of America's most trusted brands. And we continually innovate to provide useful tools, research, market context and pricing transparency to help consumers feel empowered and confident all throughout their journey.
As consumers' priorities and shopping habits shifted, so did we. We are building a modern day marketplace and invite you to come join the TrueCar Crew. You can have a real & direct impact on our journey as we continue to evolve and revolutionize the car buying and selling experience. We are seeking talented individuals who are excited by our mission to revolutionize & elevate the car buying & selling experience.
The Opportunity:
TrueCar is seeking a highly-skilled, hands-on Creative Director to lead our Marketing creative team. You will be tasked with ensuring every manifestation of our brand is of the highest quality and aligned with our brand attributes. In this player-coach role, you will be responsible for the ideation of creative, cool, and innovative marketing concepts and bringing them to life through hands-on design work and collaboration with the team to create visually stunning campaigns and marketing collateral. You will work cross-functionally with the marketing, product and sales teams to develop creative strategies that mirror our company's values and business objectives.
How you will contribute to TrueCar's success:
Lead the development of creative campaigns bringing TrueCar's brand to life in the most innovative and most creative ways, ensuring TrueCar stands out from our competition.
Manage and mentor a team of designers, video editors, and copywriters, providing guidance and feedback on projects to ensure high-quality and timely deliverables.
Load-balance the team's capacity to ensure efficiency.
Collaborate with cross-functional teams to define project scope, objectives, and timelines, and manage the creative team's workload and priorities accordingly.
Create and manage the creative budget, ensuring projects are delivered within budget.
Develop and maintain relationships with external vendors, agencies, and partners to leverage their expertise and resources.
Stay up-to-date with emerging industry trends, technologies, and techniques to inform and enhance our creative strategies and executions. Leverage artificial intelligence (AI) to scale design, video, and copywriting.
Continually develop new ways to inspire and harness creative thinking to generate and cultivate useful and usable ideas across existing and emerging digital platforms.
Your impact as Creative Director at TrueCar:
Ensure TrueCar's brand stands apart from our competition, staying relevant, hip, and timely in culture and the world
Enrich TrueCar's diverse and inclusive culture through sharing knowledge and personal experiences.
Your Expertise:
Extensive experience in creative marketing, with a focus on brand and campaign development
Proven track record leading, inspiring and coaching creative teams
Strong project management and organization skills, with the ability to prioritize and delegate tasks
Excellent communication and interpersonal skills with the ability to effectively collaborate with cross-functional teams
Proficiency with design and project management software, such as Adobe Creative Suite and Asana.
A passion for innovation, creativity, and building a digital-first brand.
Strong portfolio of work that demonstrates strategic, conceptual, and creative thinking
Strong command of Microsoft Office, Adobe Creative Suite, and Keynote
Energetic, positive, "can do" attitude and ability to roll with and rise to any challenge
Base salary range: $141,000 - $216,000
Your TrueCar Experience
As a crew member, you'll be primarily based out of your home as a part of our Dynamic Workplace strategy. We provide additional benefits & perks to assist our crew members in having a sustainable home workstation including monthly internet/mobile phone service reimbursement and furniture & equipment for your space.
You will receive excellent benefits that include but aren't limited to 100% employer-paid health/vision/dental premium, 401k with company contribution, equity, a wellness reimbursement program, a learning & development reimbursement program, and charitable contribution matching. We recognize that everyone needs an occasional recharge, so we offer a flexible PTO policy for exempt TrueCar Crew along with a generous PTO accrual policy for non-exempt TrueCar Crew, in addition to 14 company-paid holidays and 2 floating holidays. In short, we care deeply about our crew members and build employee-centric programs that prove it.
At TrueCar, we believe in the power of diversity to build a deeper understanding of our consumers and partners and drive innovation in our products. We welcome a workforce that reflects all the diversity of car-buying consumers. We encourage everyone interested in our company mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that is protected by applicable law. We will consider qualified applicants with arrest and conviction records in accordance with applicable law. In addition, TrueCar will provide reasonable accommodations for qualified individuals with disabilities.
TrueCar does not accept unsolicited agency submissions.
If you are based in California, we encourage you to read this important information for California residents linked here.
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To build the complete platform where each of us can experience car shopping and ownership in all the ways that fit our unique needs and desires.
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