Senior Product Marketing Manager

As a Senior Product Marketing Manager at Intuit Credit Karma, your main responsibilities include developing marketing strategies and launch plans to boost member adoption and business growth. You'll conduct comprehensive market analyses, collaborate across teams to execute go-to-market plans, and provide insights that influence product strategy. Additionally, you'll engage in creating messaging frameworks and establish channel strategies that align with our goals.

To be successful as a Senior Product Marketing Manager at Intuit Credit Karma, you need a BA/BS and at least 8 years of experience in product marketing, ideally within a consumer technology environment. An MBA is highly preferred. Strong analytical skills and experience in audience insights, competitive intelligence, and campaign development are also essential for this role.

Intuit Credit Karma supports its Senior Product Marketing Managers by fostering a collaborative work environment and offering a range of benefits that promote well-being and professional growth. This includes comprehensive medical coverage, retirement plans, education perks, and generous paid time off, making it an inclusive place for you to thrive creatively and professionally.

Intuit Credit Karma stands out in the fintech landscape due to its strong mission of championing financial progress for all. As a Senior Product Marketing Manager, you'll contribute to innovative financial wellness products that empower millions. Our commitment to a diverse and inclusive culture ensures that your voice will be heard and your unique ideas will contribute to our continued success.

Candidates interviewing for the Senior Product Marketing Manager position at Intuit Credit Karma should demonstrate strong analytical abilities, strategic thinking skills, and excellent communication capabilities. Proficiency in developing positioning, messaging, and go-to-market strategies, as well as experience in cross-functional collaboration, will also be critical to success.

When answering this question, highlight specific strategies you've developed and implemented in past positions, focusing on their outcomes. Discuss how your approach can drive member adoption and business growth, particularly in a consumer technology context.

Explain your strategy for gathering data on market trends, customer behavior, and competitor insights. Mention the tools or methodologies you prefer, and emphasize how this analysis influences your product positioning and marketing strategies.

Share a specific example, detailing the objectives, your role, and the collaboration involved. Highlight key metrics or results to support your claims, and articulate how your actions aligned with company goals to achieve success.

Discuss your methods for customer research, including surveys, focus groups, or data analysis. Emphasize the importance of tailoring your messaging and product offerings to meet the unique needs of different audience segments.

Share your approach to defining key performance indicators (KPIs) and how you track and analyze data post-launch. Discuss how you use this information to refine strategies in future initiatives.

Provide a clear example of a project involving collaboration across various teams such as growth marketing, product, and creative strategy. Focus on your role, the communication strategies employed, and how collective efforts led to successful outcomes.

Reflect on current market trends, consumer behavior shifts, and technological advancements. Provide insights on how adaptability and continuous learning are crucial for overcoming these challenges and thriving in the industry.

Use a specific example to illustrate your agility in adapting marketing strategies based on external factors, such as market fluctuations or competitive movements, emphasizing the results and lessons learned from that experience.

Highlight the importance of audience insights and feedback in crafting messaging. Discuss how you incorporate data-driven decisions to align your marketing message closely with the needs and interests of your target demographic.

Share your passion for the fintech industry and how Credit Karma’s mission aligns with your personal values. Focus on the prospect of contributing to impactful products that improve financial wellness and how this excites you personally and professionally.