Digital Marketing Manager

About the Job:

CreditAssociates, an industry-leading financial services company based in Plano, is recruiting a self-driven and career-minded Digital Marketing Manager. In this role, you are critical to our client's success and the company’s ability to achieve our ambitious growth goals. With rising inflation, interest rates, and a looming recession, more people than ever need our help resolving their debt and achieving a debt-free life. This is what we live for; this is our purpose.

We are seeking a dynamic and results-driven Digital Marketing Manager. If you’re passionate about optimizing digital sales funnels, improving web-based order processes, and delivering exceptional user experiences, this role is for you. Join us as we work to enhance our online presence and improve customer interactions through streamlined digital solutions.

What to Expect from Us:

• A mission, purpose, and culture-driven company. We believe life is lived better debt-free.
• A company committed to developing and promoting our people from within.
• Fast track growth opportunities are based on your learning curve and performance, not tenure.
• Exceptional starting compensation.
• Additional compensation is offered for bi-lingual candidates (English/Spanish).
• Companywide functions include weekly lunches, recognition programs, and lifestyle events.
• Excellent benefits, including Medical, Dental, Vision, and company-paid Life Insurance.
• Generous 401k plan with aggressive company match.
• Flexible schedule that meets a positive work/life balance.
• Convenient office location in Plano, TX.
   

Responsibilities:

• Own our digital acquisition product's overarching performance and be accountable for its P&L.

• Responsible for improving the user experience, increasing the performance of converting users to leads, and nurturing leads to become clients.

• Responsible for partnering with marketing to develop advertising and marketing strategies that meet performance and ROAS objectives.
• Responsible for partnering with in-house sales and 3rd party sales partners to convert leads at a high level.
• Responsible for leading efforts to capture learnings in the product and during the sales funnel, and various surveys and research for insights that will be used to improve performance throughout.
• Manage/oversee UX for sales funnel initiatives.
• Conduct A/B or multivariate testing, monitor and analyze results, and optimize sales flows accordingly.
• Lead User Acceptance Testing for all sales flow enhancements.
• Set KPI goals, prepare regular reports, and provide recommendations for improvement.
• Conduct competitive research to identify opportunities for differentiation and stay informed about the latest mobile and digital trends, applying them to enhance web order processes.
• Collaborate with various partners to form partnerships that can add value to product users and add additional and alternative services through the product.
• Work on long-term initiatives to gradually enhance the digital sales process, which may eventually evolve toward a more robust e-commerce strategy.
• Lead regular performance updates with key stakeholders and executives, up to and including the CEO.

Qualifications:

• Bachelor’s degree preferred.
• Demonstrated organizational and leadership abilities.
• Willingness to perform multiple roles as the digital sales team grows/matures.
• Ability to think like an owner and offer solutions.
• 7+ years of digital and eCommerce experience with proven results.
• 3+ years of experience as a manager preferred.
• Proficient with basic technology (e.g., Microsoft Office programs).
• Excellent written and verbal communication skills.
• Strong collaboration and interpersonal skills.
• Customer-oriented attitude with a dedication to providing an excellent digital user experience.
• Ability to handle pressure, exercise good judgment in ambiguous situations, and be flexible/adaptable.
• Bilingual (English/Spanish) a plus and receives additional compensation.
   

Come Join Us!
We are a premier debt resolution company which provides a fresh financial start for individuals with overwhelming debt problems. We live our credo, Carpe Diem (“Seize the Day”) and we do this each and every day. Our company growth is a direct reflection of the passion and dedication of our various teams. If you are looking for a unique career opportunity in a dynamic, growing and positively charged, high performance culture -- we urge you to consider joining our family. We reward success and hard work!

We invite you to join us at https://jobs.jobvite.com/creditassociates

Benefits:

• Excellent benefits, including Medical, Dental, Vision and company paid Life Insurance
• Generous 401k plan with aggressive company match
• Convenient location near Legacy West
• Relaxed yet fast-paced work environment including business-casual dress code

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.