Sales & Channel Marketing Manager, Benelux
Company Description
We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.
At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.
So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.
Let’s make.
Job Description
We are seeking a dynamic and results-driven Sales & Channel Marketing Manager – Benelux to lead and grow our business with existing partners and developing new partnerships. This role involves strategic planning, data analysis, marketing coordination and budget management. This position will report to the EU2 Region Director.
Responsibilities:
- The successful candidate will work effectively with all cross functional teams, including senior management, marketing, operations, pricing.
- Help shape the Benelux go to market strategy and successfully establish relationships and day to day account management with key retail partners such as Bol, Coolblue and Media Markt. Identify and pursue new business opportunities with potential retail partners. The primary focus is ambitious growth in sales and awareness, coupled with tight forecasting and pricing management. This will require top-class business development, key account management and exceptional interpersonal skills.
- Excellent organizational and time management skills. Strong data analysis skills.
- Success is measured in achieving / exceeding targets for revenue, new account acquisition, growth, sales and increasing Cricut brand awareness.
Qualifications
- Minimum 5 years of experience in key account management or business development—preferably within the consumer goods, FMCG, or retail sectors.
- Experience managing and developing a small team (1 person & 1 contractor) is a plus.
- Proven track record of managing retailers and driving growth in the Benelux region. Experience with e-tailers is a plus.
- Experience in marketing or working closely with marketing teams to execute channel marketing initiatives is a plus.
- Skills: strong negotiation, forecasting, and strategic planning abilities. Analytical mindset. Communicative. Ability to work independently and as part of a collaborative team. Most possess ‘can do’ attitude and a willingness to work hard and be part of a small dynamic and energetic team.
- Mother tongue Dutch and fluent in English; French is a plus.
- Proficient with MS Office suite
- Affinity with craft and or other creative hobbies is a plus.
- Candidates from other backgrounds will also be considered.
- Cultural fit: Energetic self-starter. Gets stuff done without being a jerk. Is a player, not a victim. Acts like an owner
Additional Information
What to Do Next:
Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!
At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.
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At Cricut, we believe that creativity knows no bounds, and we're looking for a passionate Sales & Channel Marketing Manager for the Benelux region to join our vibrant team in Brussels, Belgium. In this role, you'll be at the forefront of our business, working closely with key retail partners like Bol, Coolblue, and Media Markt to drive sales growth and enhance brand awareness. Your days will be filled with strategic planning, creative marketing initiatives, and data analysis, all aimed at crafting a successful go-to-market strategy. As you collaborate with cross-functional teams, you'll leverage your strong negotiation and account management skills to nurture existing partnerships while pursuing exciting new opportunities. We're seeking someone who thrives in a fast-paced environment, has at least 5 years of experience in key account management or business development—preferably in the consumer goods sector—and possesses an analytical mindset to handle forecasting and pricing effectively. If you love the idea of making a positive impact and inspiring creativity in others, while also enjoying the occasional crafting project yourself, then this might be the perfect fit for you! Join us at Cricut, where we celebrate individuality and a passion for making every day.
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