Conversion-Focused Landing Page Designer

As a Conversion-Focused Landing Page Designer at Crisp, your primary responsibilities include taking complete ownership of the design lifecycle—from initial concepts through iterative improvement. You'll collaborate closely with marketing and sales teams to translate campaign goals into compelling visual designs that truly resonate with our brand. This includes crafting landing pages, design funnels, and even static ads for platforms like Facebook and Google, ensuring every design pushes for conversions and contributes to business objectives.

To secure the role of Conversion-Focused Landing Page Designer at Crisp, candidates should have at least 4 years of hands-on graphic design experience within performance marketing teams. Proficiency in tools like Figma and the Adobe Creative Suite is essential, alongside a portfolio that demonstrates skill in building performance-driven digital assets for marketing campaigns and landing pages. Familiarity with performance metrics such as CTR and conversion rates will also help optimize your designs effectively.

Collaboration is at the heart of the Conversion-Focused Landing Page Designer role at Crisp. You'll be working directly with various stakeholders, including marketing and sales teams. Being able to communicate effectively, share and receive constructive feedback, and contribute to brainstorming sessions is crucial. This teamwork allows for a synthesis of ideas that ultimately shape the overall creative strategy and enhance the effectiveness of our campaigns.

Crisp is committed to fostering career growth and development for its employees. As a Conversion-Focused Landing Page Designer, you’ll have the opportunity to shape visual strategies, collaborate with seasoned professionals, and refine your design thinking. With our track record of rapid growth and industry leadership, there are plentiful opportunities to advance within Crisp, deepen your skill sets, and lead creative initiatives as we continue to expand our impact on the legal marketing sector.

Crisp provides a comprehensive benefits package for the Conversion-Focused Landing Page Designer role, including fully paid health, vision, and dental insurance, a 4% 401K match, and generous paid time off. For non-local candidates, we also offer paid relocation assistance to facilitate your move to Atlanta. Additionally, new parents can take advantage of paid parental leave, reflecting our commitment to employee welfare and work-life balance.

When asked about your design process for landing pages, outline the steps you take from understanding client goals to final execution. Mention the importance of gathering requirements, creating wireframes, and conducting usability tests to enhance user experience. Be sure to emphasize how your designs aim to align with marketing objectives and drive conversions.

To answer how you measure landing page success, discuss metrics such as conversion rates, click-through rates (CTR), and user engagement levels. Explain how you utilize tools like Google Analytics or A/B testing to analyze performance and iterate on designs based on real data. This will illustrate your data-driven approach to design.

When addressing your experience with performance metrics, highlight your familiarity with key metrics such as bounce rates and CTR. Share examples of how you’ve designed landing pages based on these insights, focusing on how you adjusted your designs to achieve better performance outcomes and meet conversion goals.

Discuss your collaborative approach to feedback by emphasizing open communication and a willingness to iterate based on input from marketing and sales teams. Highlight specific examples of how you’ve successfully integrated feedback to enhance designs while aligning with overall campaign objectives.

When talking about typography, explain how crucial it is in setting the tone of your designs and influencing user engagement. Discuss your font choices, readability, alignment with brand personality, and how you ensure that typography supports overall user experience on landing pages.

Be prepared to share a specific project where your design significantly impacted a campaign's success. Outline the project scope, your approach, the challenges you faced, and how the final design improved conversions or engagement metrics. Highlight your role in the project and any collaboration with other teams.

Share your preferred tools for landing page design, such as Figma or Adobe Creative Suite, and explain why you find them effective. Discuss specific features that aid in your design process, such as collaboration capabilities or prototyping tools, and how they contribute to enhancing overall design quality.

Discuss your approach to keeping informed about design trends, which may involve following industry blogs, attending webinars, and participating in design communities. Highlight how you implement new trends in your work and adapt your designs to meet contemporary marketing strategies and consumer expectations.

Describe your task prioritization strategy, which might include assessing project deadlines, business impact, and stakeholder needs. Mention tools or techniques you use for task management, such as Kanban boards or project management software, to ensure timely delivery while maintaining design quality.

When explaining your motivation to join Crisp, express enthusiasm for their mission and values. Discuss how you align with their focus on meaningful impact in the legal industry and how the role aligns with your skill set and career goals. Making a personal connection to Crisp’s vision can resonate well with interviewers.