CRM Strategist

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

About the Role

The customer experience strategist is responsible for planning, facilitating and executing human-centered design processes across multiple projects. This role is responsible for capturing the voice of the customer and working cross-functionally to deliver meaningful and diverse customer experiences and communications. The customer experience strategist must be a champion of insights-driven strategy, evidence-based decision making, and continuous innovation. The customer experience strategist delivers powerful stories through data, generates deep insight into the needs, motivations, passions, and challenges in the lives of our client's customers by translating the information into strategies that elicit valuable customer behaviors. The successful candidate will be an advocate for the customer and will take a goal-first and mission-first approach when considering new ideas, communications and strategies.

What You'll Do

• Conducts/gathers/defines preparatory research to understand the needs of customers
• Develops personas, journey maps and leads others through the development of the work product
• Develops and executes strategic initiatives to drive acquisition, engagement, and retention objectives
• Builds a consistent messaging strategy across paid, owned, earned channels
• Ensures there is a tracking mechanism and performance objective in place to demonstrate the success or failure of the initiatives launched
• Work with team and clients on defining fact-based strategic program direction for marketing communications and business building initiatives
• Integrate across multi-discipline agency strategy team to connect related workstreams, synthesize learnings and build coherent strategies for our clients
• Monitor competitor activity and marketplace movements for potential business impact/opportunity and provide proactive recommendations to our client
• Aid in program analytics and metrics development to guide strategy formulation
• Support Creative and MarTech teams in developing and implementing consumer-facing communication strategies and assets

What You'll Need

• 1-3 years of experience in at least one aspect of strategy or related field
• Strong business acumen and critical thinking skills with ability to draw insights from data and observation
• Ability to translate strategy and strategic thinking to creative marketing actions
• Demonstrated talent for systems thinking, seeing trends and patterns in data, an innate curiosity and insight into human behavior, and an interest in being part of creative work are critical
• Ability to work directly with clients and develop relationships accordingly on behalf of the agency
• Ability to work across different groups and disciplines is key to their success, as is their judgment in formulating appropriate communication solutions, elevating the ambition of an initiative, and leading the client's thinking about the potential of their business
• Strong interpersonal and communication skills, both written and verbal
• Ability to take initiative and work independently and within a team
• Resourceful problem-solving skills
• A quick learner with a strong sense of curiosity
• Strong work ethic with superior attention to detail
• Excellent organization and time management skills with the ability to multi-task, especially in high pressure situations

How We'll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we'll provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates.