Job details

Media Planner

New York, New York

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. Together with our network partners in the UK and Germany, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients' TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague’s professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we’ve been the top ranked media agency named to Ad Age’s Best Places to Work for the past five years in a row.

Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edibles, Illva Saronno and more. UK clients include AIrbus, Etihad Airways, S & P Global, Zalando, and more.

YOUR ROLE

We’re hiring a bright cross-channel Media Planner to manage day-to-day planning responsibilities for our New York office. The role covers media planning and buying from A to Z. This position is based in our New York office. We offer a hybrid work setting with working onsite in our NYC office and flexibility to work from home.

Target analysis
Plan development
Client management
Media partner negotiations
Program execution & optimization
Championing integration and strategy

Media Plan development, both strategy and tactical approach. Cross-channel knowledge and understanding of each channel (Traditional, Social, Sem, Display/Programmatic) and as part of a media plan.

Experience in working with both traditional and digital media channels.
Working on brands that target both local and national is ideal.
Strategic thinking. Coming prepared with solutions to address client and team needs
Measurement: should understand what different forms of measurement are available and how to determine which is the best solution for a client
Client contact on a day-to-day basis. Handling inquiries, sharing points of view, and participating in formal presentations
Vendor experience with RFP process and negotiation
Work with billing/client accounting team on monthly billing
Weekly campaign recaps and monthly reporting and optimization recommendations
Training Assistants – mentor and partake in your assistant’s development.
Detail Oriented – turning over accurate and complete work.
Be proactive/take initiative. Lead the planning/partner selection with supervision
Tools: Strata and Adazzle, Nielsen, Kantar, MRI, Simmons, Telmar, YouGov, Datorama.

REQUIREMENTS:

Bachelor’s Degree
2- 3 years of experience in media planning, preferably at an ad agency
Ability to juggle multiple client projects and responsibilities and meet deadline
Attention to detail and organizational skills while working in a fast-paced environment.
Strong written and verbal communication skills
Excellent analytical and math skills
A love for working with numbers and data
Capable of working independently and managing projects from start to finish
Takes initiative in acquiring new skills and taking on a workload
Must exhibit professionalism and confidence in working with vendors, team members and client
Proficiency in Microsoft Office Suite, especially Excel is a must.

The salary range is 60-75k, commensurate with experience. Compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.

CROSSMEDIA BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
Open PTO policy and paid sabbaticals at significant milestone anniversaries
Fully-funded healthcare options and agency-wide physical & mental health support
401(k) with company match, student loan relief program and financial counseling support
Generous paid parental leave policy
Life milestone recognition & support
The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
Cell phone/tech reimbursement
Student Loan payment plan
Tuition reimbursement
And burgers – lots and lots of burgers

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.

All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws).

Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:

Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
Ability to stand, bend, and reach
Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
The ability to observe details at close range (within a few feet of the observer).