Planner, Paid Search (SEM)

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. Together with our network partners in the UK and Germany, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients' TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague’s professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we’ve been the top ranked media agency named to Ad Age’s Best Places to Work for the past five years in a row.Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edibles, Illva Saronno and more. UK clients include AIrbus, Etihad Airways, S & P Global, Zalando, and more.We are hiring a Planner/Paid Search to join our One Marketplace department. The role is focused on paid search and sits within our biddable team (Paid Social, Paid Search, and Programmatic). This role collaborates with our Account (media planning) and Redbox (analytics) teams, as well as having daily client contact.• Assist with the development and implement comprehensive SEM strategies to meet client objectives.• Hands-on experience in the strategy, execution, and optimization of digital media campaigns with a focus on Search Engine Marketing (SEM).• Manage and optimize campaigns across various platforms, including Google & Microsoft Ads, SA360 (Search Ads 360), and other third-party management platforms.• Execute a variety of media tactics, such as Google PMAX & Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns.• Utilize strong analytical skills to interpret overall search performance metrics and trends.• Conduct regular performance reviews and provide actionable insights and recommendations for campaign optimization.• Implement A/B testing strategies to continuously improve ad performance and ROI.• Communicate effectively with clients both verbally and in written form, demonstrating strong presentation skills.• Stay updated with industry trends and best practices, sharing insights with the team to enhance overall team performance• 1.5 - 2+ years experience in paid search. Digital ad agency experience.• Hands-on Keyboard’ experience in search management platforms. Includes the following:• Supervise the everyday performance of search engine marketing (SEM) campaigns• Manage monthly and daily spend activity on your assigned clients (• Plan, coordinate.and administer numerous presentations for your managed accounts• Lead regular status update calls with clients to ensure optimal performance• Provide daily, weekly, monthly and yearly reporting & analysis strategy• Communicate key performance trends to your account lead and clients• Conduct keyword research to drive new areas of growth for your clients• Create effective ad copy to produce optimal click through and conversion rates• Work closely with display and digital marketing teams on development and execution of integrated marketing plans• Ability to established relationships with vendors (Google & MSN representatives)• Strong organizational skills and ability to balance tight deadlines and challenges.Salary range is $62,000 -$ 80,000k. Commensurate with experience. Compensation is determined on the skills, qualifications, certifications, tenure in the industry and experience of the applicant along with the requirements of the position.Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:• Work from anywhere flexibility including hybrid/remote office options to empower you to work your way• Open PTO policy and paid sabbaticals at significant milestone anniversaries• Fully-funded healthcare options and agency-wide physical & mental health support• 401(k) with company match, student loan relief program and financial counseling support• Generous paid parental leave policy• Life milestone recognition & support• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)• Cell phone/tech reimbursement• Student Loan payment plan• Tuition reimbursement• And burgers – lots and lots of burgersDiversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.• *• *•