GTM Technology & Insights Analyst

As a GTM Technology & Insights Analyst at CrowdRiff, your primary responsibilities include maintaining and optimizing our Go-To-Market tech stack, supporting cross-functional teams with timely solutions, and creating strategic reports and dashboards using SQL and BI tools. You will play a vital role in collaborating with Sales, Marketing, and Customer Success to ensure our systems are aligned with business goals. Additionally, you will document processes and participate in tool evaluations and user training, all while contributing to CrowdRiff's mission of empowering destination marketers through the power of visual storytelling.

To excel as a GTM Technology & Insights Analyst at CrowdRiff, candidates should have 2-4 years of experience working with GTM systems such as Salesforce and HubSpot. Proficiency in SQL and familiarity with relational databases is crucial for reporting and data validation. Experience with data warehouse environments like BigQuery and building dashboards in tools such as Looker or Tableau is also essential. Ideal candidates should demonstrate strong analytical thinking and effective communication skills to successfully collaborate across teams.

CrowdRiff is dedicated to the professional growth of its employees, including GTM Technology & Insights Analysts. Through our 'DevDollars' program, we provide opportunities for training, workshops, conferences, and tuition assistance. We believe in not only setting professional goals but also personal aspirations, ensuring our employees have the resources to achieve their career ambitions. The supportive culture at CrowdRiff encourages continuous learning and skill enhancement, making it an ideal environment for growth.

At CrowdRiff, GTM Technology & Insights Analysts enjoy a competitive salary alongside a range of perks designed to enhance work-life balance. Benefits include flexible work hours, feel-good Fridays with every other Friday off in summer, up to 8 weeks of vacation, and up to $3000 towards personal travel. Additionally, we offer equity incentives and a chance to work from various countries, ensuring our analysts can immerse themselves in different cultures while still contributing to our mission.

The culture at CrowdRiff is built around collaboration, creativity, and a shared passion for visual storytelling. As a GTM Technology & Insights Analyst, you'll be part of a diverse team that thrives on innovation and open communication. We encourage our employees to take initiative, explore new ideas, and support one another in achieving our collective goals. With a commitment to flexibility and work-life balance, CrowdRiff fosters an environment where everyone can thrive both personally and professionally.

When answering this question, share specific examples of your previous roles where you successfully managed or worked with Go-To-Market systems. Highlight your familiarity with CRM functionalities and how you utilized these systems for reporting and data analysis. You can also mention any projects where you enhanced system integration or supported sales and marketing efforts through effective use of GTM tools.

In your response, discuss your approach to optimizing a GTM tech stack, emphasizing the importance of alignment with business goals. Explain how you would assess current tools, identify gaps, and recommend integrations. Use past experiences to showcase how you facilitated smoother workflows and improved data accessibility for various stakeholders.

Address this question by discussing your methods for data validation and the importance of cross-referencing datasets. Talk about how you would verify the integrity of the data used for reports and highlight any tools or techniques you've previously implemented to guarantee accuracy. Demonstrating your attention to detail will show interviewers that you prioritize data quality.

Provide a detailed example of a situation where you used analytical thinking to solve a problem that involved multiple functional teams. Discuss the steps you took, how you gathered input from stakeholders, and any tools you used to arrive at a solution. This will illustrate your capacity to collaborate and lead problem-solving efforts.

When answering this question, focus on your experience in developing training programs or workshops for team members to understand new systems. Detail your process for creating user-friendly documentation and engaging training sessions, ensuring that you address various learning styles. Sharing past successes in effectively onboarding colleagues will bolster your credibility.

Explain your approach to prioritization, mentioning any tools or methodologies you use, such as task lists or project management software. Discuss how you identify critical tasks and deadlines, and how you keep communication open with stakeholders to manage expectations. This reflects your organizational skills and ability to meet project goals.

Present a concrete example of a report or dashboard you've created that significantly impacted business decision-making. Highlight the metrics you tracked, the insights derived, and how those insights helped guide strategies or initiatives within the company. This showcases your ability to translate data into actionable business outcomes.

Discuss your approach to constructive feedback and how you would remain open to dialogue. Emphasize that you would listen to their concerns, provide data-driven reasoning for your insights, and collaborate to address any discrepancies. This highlights your professionalism and the ability to engage in strategic discussions with leadership.

List your experience with analytical tools and software, such as SQL for database querying, BI tools like Tableau, Looker, or Power BI. Share any particular length of experience with specific platforms and mention how you have applied these tools in real-world scenarios to derive insights or conduct analyses.

Talk about your passion for visual storytelling and technology, as well as how CrowdRiff's mission resonates with you personally. Express excitement about the opportunity to work in a collaborative environment, engage with cross-functional teams, and contribute to enhancing destination marketing through impactful insights.