Senior CRM Specialist (Trading)

Crypto.com is seeking a Senior CRM Specialist (App Trading Focus) to support the execution of cross-channel communications for our up-and-coming e-commerce platform. Key functions will include driving platform transaction, engagement, and usage metrics, via channels including but not limited to push notifications, email, and in-browser messages.

You will join a growing team of professionals driving transaction engagement at Crypto.com, and work closely with in-house marketing, product, and creative teams. The new (Senior) CRM Specialist must demonstrate a strong understanding of our product, identify and address consumer touchpoints and pain points in well-researched manners, and craft messages and campaigns to engage both cryptocurrency enthusiasts and newbies.

• Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing, and Tech teams
• -Drive platform transaction, engagement, and usage metrics for the Crypto.com products and services (e.g. daily transacting customers, repeated transactions)
• Utilize APIs, AI tools and advanced segmentation to create more sophisticated campaigns, mapping user journeys and optimizing funnel conversion.
• Support analysis and enhancement of CRM campaigns
• Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
• Develop innovative automation solutions to streamline regular tasks in the CRM platform, elevating efficiency and improving overall user experience by sending timely and targeted messages
• Pulling reports from the CRM platform into data visualization tools for in-depth business performance analysis, enabling the formulation of strategic optimization plans.
• Meeting with other stakeholders and teams to analyze industry trends and tailor CRM campaigns to meet business objectives
• Assess and plan data points to integrate with CRM platform

• BA/BS degree in Marketing, Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
• Minimum of 3 years experience in e-commerce business
• Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
• Experience with API integration will be a plusA strong eye for detail and precision
• Quick-thinking to respond to ever-changing and volatile market conditions
• Self-directed learning attitude and strong sense of ownership
• Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)
• Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking
• Excellent skills in MS Office suite of programs
• Excellent command of English, both written and verbally
• Proficiency in building email templates via HTML Proficiency in SQL or Python and other programming languages
• Experience in copywriting and/or design Strong understanding of cryptocurrency/blockchain industries including non-fungible tokens

#Hybrid

#LI-Mk1

Life @ Crypto.com

Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.

Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.

Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.

Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.

One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet. 

Are you ready to kickstart your future with us? 

Benefits

Competitive salary 

Medical insurance package with extended coverage to dependents 

Attractive annual leave entitlement including: birthday, work anniversary

Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up

Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.  

Work Perks: crypto.com visa card provided upon joining 

Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.

About Crypto.com:

Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

Learn more at https://crypto.com. 

Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.

Personal data provided by applicants will be used for recruitment purposes only.