Social Media Manager

With over 59 stores and the largest avocational cooking program in the US, Sur La Table offers an unsurpassed selection of exclusive and premium-quality goods for the kitchen and table – and the culinary expertise and inspiration to go along with it. Whether the job entails interacting with our customers, driving digital growth, or providing vital behind-the-scenes support, we’re all here for the same reason – to roll up our sleeves and create happiness through cooking and sharing good food.

The Social Media Manager is responsible for developing and executing social media strategies to enhance Sur La Table’s brand presence, engage with our audience, and drive traffic to our retail stores and online platforms. This role requires a deep understanding of social media trends, excellent communication skills, and the ability to create compelling content.  This position reports to the Head of Brand Marketing.

• Collaborate with the GTM team to align social media efforts with overall marketing goals, developing and implementing strategies to achieve business objectives and KPIs.
• Create, own, and maintain an up-to-date social content plan and calendar.
• Source, contract, and manage influencers, creators, and content for omni-channel usage.
• Create, curate, and manage published content (images, video, written) to ensure consistency with brand voice and style.
• Manage and maintain the company’s social media profiles and presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and other relevant channels, including scheduling, posting, and community management.
• Monitor social media channels for customer feedback and respond promptly to Tier 1 inquiries and comments.
• Analyze social media metrics and generate reports to measure the success of campaigns and strategies.
• Stay up-to-date with the latest social media trends, tools, and best practices to inspire the creation of more engaging and relevant content.
• Run social promotions and campaigns, tracking their success (e.g., fan giveaways, Facebook Premieres).
• Track and measure all social media initiatives, assisting with monthly social ROI reporting.
• Manage internal social media communications.
• Continually seek proactive knowledge of the target customer, retail, marketing, and media trends.
• Perform additional responsibilities as assigned by the manager.
• Occasional travel as needed to support social media events.

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience managing a team as a Social Media Manager or similar role.
• Strong understanding of social media platforms and their respective audiences.
• Excellent written and verbal communication skills.
• Ability to create engaging and visually appealing content.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Dash Hudson).
• Analytical mindset with the ability to interpret social media data and metrics.
• Creative thinker with a passion for staying ahead of industry trends.
• Excellent communicator and creative thinker, with an ability to use data to inform decisions.
• Project Management skills are a must, time management skills, ability to prioritize multiple tasks, detail-oriented, accurate, professional, and accountable.
• Experience in project management software, Wrike experience a plus.
• Strong proficiency in Microsoft Office programs, specifically, Outlook, Word, Excel and PowerPoint.
• Digital native, comfortable with creating social media assets with consumer facing creative tools, Canva preferred. Adobe suite a plus.  

• PTO
• Medical/Dental/Vision and a variety of supplemental policies available
• Company 401K match
• Company Health Spending Account (HSA) match
• Company provides group life insurance at no cost
• COBRA reimbursement for salaried employees until health insurance eligible
• Paid Holidays
• Birthday off with pay!
• Pet Insurance
• Generous employee discounts

• Depending on the position, our application and interview process may vary, but here are some of the ways we get to know you better:
• 📞 Step 1: Match most of the requirements and qualifications for the position? We want to chat. A recruiter will reach out to you via email to schedule some time to learn more about our company and get to know you better. Remember, you’re also interviewing us!
• 📝 Step 2: Our assessments (if applicable to the role) measure your analytical and business acumen. We use them to better understand your expertise. Each person interviewing for the same role receives the same assessment, which helps us evaluate candidates equally and consistently.
• 👩🏽‍💻Step 3: Virtual or in-person interviews depending on your location. Our hiring team will learn more about your prior experience and challenges you’ve faced. Be prepared with detailed examples. Concise and well-organized answers are ideal.
• ✍🏽 Step 4: Offer! This is where things get really exciting. We gather all data from your interviews and conduct a final review. If qualified for the position, your recruiter will connect with you via phone to present a verbal offer we know you’ll be excited about.