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Director, Hizentra Immunology Marketing - job 1 of 2

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As the Director of HIZENTRA, you will be responsible for the development and execution of marketing strategies to achieve business objectives and goals. You will work with internal and external partners to gain insights on the HCP and patient communities to create brand strategies, optimize the customer experience and pull tactical plans through to execution. You will identify and lead development of digital and non-digital assets such as web, social, mobile, print materials as well as innovative tactics to create a complete customer experience and multichannel marketing approach. The role will also be responsible for leading cross functional team meetings, using insights to develop strategic business plans and measurement to optimize marketing campaigns. You will be part of a high-performing team focused on customer engagement and experience. You must be able to work independently with minimum guidance from the Senior Director while being able to influence cross functional partners and senior management.Key Responsibilities:• Strategic Planning: Develop and implement comprehensive marketing strategies for HCPs and patients that align with HIZENTRA’s business objectives and achieve growth targets. Develop KPIs, track performance and optimize marketing programs for maximum impact.• Asset Development: Lead the development and management of HCP and patient communication strategies, ensuring consistent messaging across all channels. Develop messaging that improves the patient / physician dialogue and drives patients to ask their physicians for HIZENTRA.• Market Analysis and Research: Conduct thorough market analysis to identify opportunities, trends, and challenges within the rare disease market. Develop strategies to overcome barriers. Stay up to date on evolving market dynamics and competitors.• Product Launches: Plan and execute successful indication launches and/or label updates, including the development of go-to-market strategies, promotional materials, and educational resources.• Stakeholder Engagement: Build and maintain relationships with key stakeholders, including patients, healthcare professionals, advocacy groups, and industry partners.• Digital Marketing: Oversee the development and execution of digital marketing campaigns, including social media, content marketing, and online advertising.• Cross-Functional Collaboration: Work closely with cross-functional teams, including Sales, Medical Affairs, Market Access, Patient Services/Engagement, Public Affairs, Legal and Regulatory, to ensure alignment and successful execution of marketing strategies and brand priorities.• Agency Management: Lead agency partners in the develop and implementation of strategic and tactical plans to drive brand growth.• Budget Management: Oversee project budgets, ensuring efficient allocation of resources to maximize ROI.Qualifications:• Experience: Minimum of 12+ years of marketing experience in the biotechnology or pharmaceutical industry, rare disease experience preferred. Sales and/or Market Access experience preferred.• Education: Bachelor’s degree in marketing, business, or a related field. MBA preferred.• Expertise: Deep understanding of the immunology or rare disease market preferred, including regulatory requirements, patient advocacy, and market access challenges.• Skills: Strong leadership, communication, and analytical skills, with the ability to think strategically and lead flawless execution.• Innovation: A creative and innovative mindset, with a passion for making a difference in the lives of patients with rare diseases.• Travel: Willingness to travel as needed (up to 20%)Our BenefitsCSL employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL offers resources and benefits, from health care to financial protection, so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life. Whether you are considering starting a family, need help paying for emergency back up care or summer camp, looking for mental health resources, planning for your financial future, or supporting your favorite charity with a matching contribution, CSL has many benefits to help achieve your goals.Please take the time to review our benefits site to see what’s available to you as a CSL employee.About CSL BehringCSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. Learn more about CSL Behring.We want CSL to reflect the world around usAs a global organization with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity Inclusion at CSL.Do work that matters at CSL Behring!

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What You Should Know About Director, Hizentra Immunology Marketing, CSL

As the Director of Hizentra Immunology Marketing at CSL Behring, you'll take the reins in shaping and executing innovative marketing strategies that drive business success in the rare disease sector. Your role will be pivotal in understanding the intricate dynamics of healthcare professionals (HCPs) and patient communities, allowing you to craft tailored brand strategies that enhance customer experiences. From developing digital assets like websites and social media campaigns to creating impactful print materials, you’ll lead efforts that ensure a seamless multi-channel approach. You’ll collaborate with a stellar team, spearheading cross-functional meetings and utilizing insights to formulate strategic business plans. Your experience in biotechnology or pharmaceuticals will shine as you identify market trends and devise strategies to overcome challenges in this ever-evolving industry. You'll also take the helm during product launches, guiding the creation of promotional materials and educational resources. Day-to-day, you'll foster essential relationships with patients, healthcare professionals, and advocacy groups, ensuring that HIZENTRA is well-represented across all channels. With at least 12 years of marketing experience, including a background in immunology and rare diseases, you’ll be well-prepared to navigate the complexities of this role. If you’re ready to make a tangible impact on patients’ lives while working in an innovative environment, CSL Behring would love to hear from you!

Frequently Asked Questions (FAQs) for Director, Hizentra Immunology Marketing Role at CSL

What are the main responsibilities of the Director of Hizentra Immunology Marketing at CSL Behring?

The Director of Hizentra Immunology Marketing at CSL Behring is responsible for developing comprehensive marketing strategies that align with the company’s business objectives. This includes leading the development of digital and non-digital assets, managing stakeholder engagements, coordinating product launches, and driving cross-functional collaboration. Additionally, you'll conduct market analyses to identify opportunities and optimize marketing campaigns, all aimed at enhancing patient and HCP experiences.