Senior Social Media Manager

As a Senior Social Media Manager at Culture Amp, your primary role involves developing and executing a proactive social media strategy that focuses on community engagement and brand amplification. You’ll collaborate with various teams to produce compelling content while leveraging insights from social listening tools to shape our brand’s direction. If you love storytelling and want to make an impact, this is the role for you!

To be considered for the Senior Social Media Manager position at Culture Amp, you should have 5-7+ years of experience in social media strategy and community management, particularly with a focus on LinkedIn. Strong written communication skills, data competence, and the ability to think strategically while executing hands-on content creation are crucial for success in this role.

Culture Amp is dedicated to the personal and professional growth of its employees. As a Senior Social Media Manager, you’ll have access to various coaching programs, external providers for mental well-being, and dedicated budgets for team-building activities. These resources are designed to empower you and support your development in this dynamic role.

In the Senior Social Media Manager role at Culture Amp, you will develop a comprehensive social media strategy centered on engagement and brand storytelling. This includes creating platform-specific content, conducting social listening to identify trends, and building a thriving online community. The emphasis will be on LinkedIn, where you can showcase Culture Amp's thought leadership.

Culture Amp offers a collaborative and inclusive work culture where every team member is valued. As a Senior Social Media Manager, you will be encouraged to bring creativity and innovation to your role while working closely with cross-functional teams. The company prioritizes employee well-being and engagement, ensuring a supportive environment.

As a Senior Social Media Manager at Culture Amp, you'll create engaging, on-brand content that resonates with our audience across various social platforms. This includes posts that drive thought leadership, storytelling pieces, and interactive content aimed at fostering meaningful conversations. Your ability to craft compelling narratives will be essential.

The estimated base salary range for the Senior Social Media Manager role at Culture Amp is between $120,000 and $130,000 USD. This compensation package also includes additional components like equity and benefits, ensuring a comprehensive remuneration that reflects your skills and experience.

When answering this question, discuss key performance indicators such as engagement rates, reach, conversion metrics, and community growth. Be ready to share specific examples from your past experience that demonstrate how you've successfully measured and improved your campaigns.

Describe a campaign in detail, including its objectives, strategies implemented, and the results achieved. Highlight the innovative techniques you used and the lessons learned, showcasing your ability to drive measurable business impact.

Discuss the resources you use, such as attending industry webinars, following relevant thought leaders, utilizing social listening tools, and engaging with online communities. Show that you are proactive about continuously improving your knowledge in social media strategy.

Explain the methods you employ, such as reviewing brand guidelines, collaborating with other teams, and conducting audience research. Providing specific examples of how you've effectively maintained brand voice will strengthen your answer.

Emphasize your experience with data analytics, mentioning how you use insights to inform content strategies, engagement approaches, and community growth. Illustrate with examples of decisions you made based on data interpretation.

Talk about the importance of two-way communication and community management. Provide examples of tactics you've used to build relationships, encourage feedback, and create conversations around your brand.

Discuss your approach to addressing negative feedback, emphasizing the importance of timely responses, empathy, and problem-solving. Provide an example demonstrating your ability to turn a negative situation into a positive outcome.

Share the social media tools you’ve used for scheduling, analytics, and community management. Highlight how these tools have helped you streamline processes and improve campaign outcomes, reflecting your technical competence.

Stress the importance of collaborative campaigns and how you would work with other departments, such as content and PR. Discuss methods to create integrated campaigns that leverage multiple channels for maximum impact.

Be honest about the challenges you face, whether it be keeping up with trends, handling crises, or maintaining engagement. Discuss how you address these challenges, showcasing your problem-solving skills and adaptability.