Customer Marketing Senior Manager, Daily Fantasy Sports

ABOUT FANDUEL GROUP

There are more ways to win, here at FanDuel. We’re willing to bet on it.

THE ROSTER…

At FanDuel Group, we give fans a new and innovative way to interact with their favorite games, sports, and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creative professionals to cutting-edge technology innovators, FanDuel offers a wide range of career opportunities, best-in-class benefits, and the tools to explore and grow into your best self. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

WHO WE ARE…

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

FanDuel Group has a presence across all 50 states with approximately 17 million customers and nearly 30 retail locations. The company is based in New York with offices in California, New Jersey, Florida, Oregon, Georgia, Portugal, Romania and Scotland.

Its network FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer OTT platforms.

FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.

THE POSITION: 

Our roster has an opening with your name on it

FanDuel is looking for a Customer Marketing Senior Manager, Daily Fantasy Sports Retention to drive our customer retention and marketing initiatives. You will play a key role on the Customer Marketing team, with full ownership over key retention programs, and collaborate with multiple departments within the company including but not limited to Brand, Commercial, Growth, Product, and Customer Service. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.

THE GAME PLAN:

Everyone on our team has a part to play

• Lead the Daily Fantasy Sports Customer Marketing team in constantly optimizing our programs, looking for opportunities to improve reach and deliverability, optimize channel strategy, and improve operational efficiency
• Set the strategic direction of a wide array of retention programs, using data driven insights and a strong understanding of key business priorities
• Own and oversee the full lifecycle of multiple retention & CRM campaigns, from ideation to execution to evaluation across email, mobile, onsite, and paid channels
• Drive a test & learn approach: lead the systematic creation and execution of testing plans, and ensure results get shared & implemented
• Cultivate extensive knowledge of our data architecture and segmentation strategy; assist in continuously improving & refining our approach
• Lead reporting on platform metrics and campaign effectiveness
• Lead other team members to plan and manage the marketing calendar
• Drive collaboration with key stakeholders to collaborate on campaigns and maintain a continuous feedback loop. Serve as a subject-matter expert, advising business stakeholders on CRM best practices, including design, copy, and channel strategy
• Implement personalization at scale using Movable Ink
• Partner with the creative team and different brand verticals to manage the development and testing of email templates
• Optimize our programs, look for opportunities to improve reach and deliverability, define channel strategy, and improve operational efficiency
• Recruit and identify top talent while creating an inspiring environment for direct reports to learn and grow

THE STATS:

What we're looking for in our next teammate

• Minimum of 6 years of experience in email and/or mobile marketing, with experience creating and managing Marketing campaigns from start to finish preferred
• Minimum of 3 years of management or mentorship experience preferred
• Bachelor's degree or equivalent industry experience preferred
• Strong understanding of Customer Engagement Platform (Braze preferred)
• Knowledge of multiple marketing channels and compliance considerations for each (CAN-SPAM, double opt-ins, etc)
• Strong understanding of CRM platform metrics
• Proficient in coding emails in HTML and CSS
• Has a positive attitude and loves opportunities to collaborate with others
• Strong organizational skills & effective at project management
• Willing to work nontraditional hours, including weekends and evening shifts
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus
• An avid sports and gaming fan, and have played FanDuel or competitive products

PLAYER CONTRACT:

We treat our team right

• From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:
• An exciting and fun environment committed to driving real growth
• Opportunities to build really cool products that fans love
• Mentorship and professional development resources to help you refine your game
• Flexible vacation allowance to let you refuel
• Hall of Fame benefit programs and platforms

FanDuel Group is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!” We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance. Having a diverse and inclusive workforce is a core value that we believe makes our company stronger and more competitive as One Team! 

The applicable salary range for this position is $124,00 to $171,000 which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may also be eligible for short-term or long-term incentive compensation.

#LI-Hybrid