Job details

Performance Marketing Manager

Cuyana is looking for a Performance Marketing Manager to drive, execute, and optimize performance marketing channels focused on driving customer acquisition. You will support the CMO and will work cross functionally with several teams to ensure each channel delivers consistent growth while adhering to brand standards. Channels include Paid Social, Paid Search, Affiliate, and Direct Mail. The ideal candidate possesses strong knowledge of these channels and the ability to deliver results in a fast-paced, data-driven company.

While this is a remote position, candidates in Greater Los Angeles and San Francisco are preferred

Benefits: Medical, dental, vision, life, disability; PTO and holiday pay; commuter benefit, 401k, bonus and generous employee discount.

RESPONSIBILITIES

Drive end-to-end strategy and execution of Paid Social and Paid Search channels. This will include optimizing budget, bidding strategy and campaign structure, producing forecasts, managing creative development, weekly/monthly analysis, and results reporting
Monitor channel best practices, staying abreast of new opportunities to test into
Develop testing plans to continuously optimize creative, copy, audiences, etc. to further drive campaign performance
Work collaboratively across Brand Marketing, Creative, Merchandising, and Digital to ensure channel objectives and performance are consistently achieved
Leverage attribution platforms and measurement tools including Google Analytics, GoogleAds, FB AdsManager, among others for channel optimization and attribution measurement against goals
Contribute to and help drive effective results in Direct Mail and Affiliate channels
Strategize growth opportunities on all things quantifiable and performance-oriented
Monitor, track, and optimize KPIs across all channels and take data-driven action to increase performance

REQUIREMENTS

3-5 years managing Performance Marketing channels with a track record of learning new paid channels quickly. Paid Social campaign management experience preferred
A team player who thrives in small, start-up, and fast-paced environments
Strong analytical skills with the ability to analyze large amounts of data and turn it into actionable insights
Forensic attention to detail with the ability to execute projects from beginning to end
Experience in GA4 or other similar web analytics platforms is required
Excellent time management and organization skills with demonstrated ability to prioritize multiple workstreams
Must be able to work Pacific Standard Time hours

A CONNECTION TO OUR VALUES

We look for mission and values-aligned candidates who respect each other and foster an open and supportive environment. We are a team of highly motivated team players who thrive in fast-paced, nimble environments.

Cultivate Community – you are honest, inclusive and always willing to lend a hand
Create Excellence – Prioritize for impact, be accountable & decisive, deliver results
Build & Evolve – Push the status quo, bring solutions & find path forward, foster feedback, learn & evolve

Compensation range for this role is $95k-120k, exempt, commensurate with experience.

Cuyana Glassdoor Company Review

2.9

Cuyana DE&I Review

2.7

CEO of Cuyana

Karla Gallardo

Approve of CEO

Average salary estimate

$107500 / YEARLY (est.)

min

max

$95000K

$120000K

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What You Should Know About Performance Marketing Manager, Cuyana

Cuyana is on the lookout for a talented Performance Marketing Manager to join our vibrant team in San Francisco, CA! This role is all about driving and optimizing various performance marketing channels to boost customer acquisition. As a key player supporting our CMO, you’ll collaborate with several teams to ensure all channels are aligned with our brand standards and consistently delivering growth. You’ll be hands-on with channels such as Paid Social, Paid Search, Affiliate, and Direct Mail, and you'll bring your expertise to the table to monitor and execute the end-to-end strategy. The ideal candidate will have a solid grasp of these marketing channels and thrive in a dynamic, data-driven environment. While this role is remote, we prefer candidates who are based in Greater Los Angeles and San Francisco. With a competitive benefits package including medical, dental, vision, PTO, a 401k plan, and a generous employee discount, Cuyana is committed to taking care of our team as they drive innovative marketing strategies. If you're someone who enjoys crafting and optimizing campaigns while analyzing data to derive actionable insights, this is the perfect opportunity for you to shine in a supportive and fast-paced setting.

Frequently Asked Questions (FAQs) for Performance Marketing Manager Role at Cuyana

What are the key responsibilities of a Performance Marketing Manager at Cuyana?

As a Performance Marketing Manager at Cuyana, your main responsibilities will include driving strategy and execution for Paid Social and Paid Search channels, managing budgets, optimizing bids and campaign structures, and collaborating with creative development. You will also need to monitor industry best practices, develop testing plans for continuous optimization, and track KPIs to ensure measurable campaign performance.