Senior Associate, Demand Generation

OverviewCvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship - a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.In This Role, You WillThe Demand Generation, Senior Associate will build and execute highly effective marketing programs to drive pipeline and ultimately revenue for Cvent. We’re looking for a B2B marketing professional that thrives on executing demand generation programs.The successful candidate is a MarTech savvy AND analytical go-getter who is adept at developing collaborative working relationships with business unit stakeholders, marketing colleagues, and cross-functional teams and/or vendors to deliver results.This position places heavy emphasis on demand generation and go-to-market campaigns. You’ll be responsible for marketing the Event and Hospitality Cloud Platforms as well as point solutions.Additionally, You Will• Execute and optimize multi-touch marketing campaigns that include Email and Nurture campaigns.• Collaborate with marketing operations team to understand and guide the lead management strategy.• Assist in optimizing existing MarTech and onboarding new technologies for the Cloud teams• Work closely with global shared services teams to build and optimize emails including email template design.• Contribute to the overall demand generation plan by partnering with different marketing functions and the sales organization• Work closely with database and analytics teams to understand and optimize campaign performance.• Drive sales and marketing alignment.Here's What You Need• 1-3 years of experience executing marketing programs that produce revenue, preferably in a technology / Software as a Service company• Ability to define, document and manage requirements for processes and systems• Experience with multiple coordinated software systems including email marketing, CRM, marketing automation or analytics (preferably with Salesforce and Marketo)• Comfortable in analysis of multiple and large data sets and ability to derive actionable conclusions• A proven ability to readily grasp, organize and present concepts to internal stakeholders• An innate ability to conceive and sell innovative marketing ideas• An understanding of the B2B sales funnel and focus on driving leads, MQLs, and opportunities• BA/BS in marketing or closely related field• Excellent people skills to collaborate with various teams including sales operations, direct sales, product marketing and regional marketing teams.• Strong written and verbal communication skills a mustPhysical DemandsWe are not able to offer sponsorship for this position.