Content Marketing Lead

There are very interesting challenges we’re tackling:

- Building an owned-media machine to capture more awareness and mental availability

- Reinventing our business model and go-to-market strategy as the world has changed so much over the last couple of years

Fundamentally, we need to bring more qualified people to the front of the funnel by increasing awareness, and then convert them - while measuring everything.

We need a focused Point of view and content strategy, expert-level and engaging content, and the highest editorial standards. 

We want to be different, bold, even outrageous. We need to run a lot of experiments.

If this sounds like the kind of challenge you’d love, we want to talk to you.

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About the job:

We’re looking for an experienced Content marketer who’s got deep skills in creating Content machines with a Point of View and Organic Traffic.

You will own our Content marketing strategy, including the execution. You will work with all our Organic Traffic levers, your targets will be doubling our email and social following and profit generated through Content marketing.

You will have a team to work with but we expect you to be very much hands-on yourself. You bring senior level skills and experience, and lead by example. 

Strong people and vendor management skills are needed - you achieve many of your goals through them.

Responsibilities:

- In short: own, develop and maintain our owned Media machine to drive awareness, consideration, purchase, advocacy and retention.

- Lead our team’s organic traffic efforts.

- Lead our Social, Blog and Content strategy, including SEO.

- Lead our team’s newsletter and email marketing.

- Support our product launches - at the end of the day we sell marketing content and our launches are very content driven.

- Research, talk to and understand our customers as well as anyone

- Measure and report performance of all content marketing activities

- Work closely with product, engineering and customer success teams

- Do what it takes to move the needle

Team structure and the day to day: 

- You will report directly President of CXL

- You will receive Feedback and Strategic input from Peep Laja, our CEO, who works fractionally with us at CXL.

- You will start off managing one person who knows our blogs, product launches, social, emails and automation inside out and you will guide the strategy and significantly improve the quality. If you need freelancers or agencies for specific projects and to scale we are ready 

- Your team will work closely with the Content and Product teams 

- We have a daily standup to align our team across EU and US 

- We will agree on your OKRs together as a team and will measure your performance against those. As a starting point these are Doubling our Email list and Social following.

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About You:

- 8+ years in marketing - you have worked hands-on with email, blogs, SEO, social; you get content across the board from blogs to emails, podcasts to video

- Real results - you have, in reality, grown a business; you can demonstrate this clearly and understand how to make that happen, preferably in B2B or SaaS

- Charisma - you can sell an idea in writing, visually and in speaking

- Creativity - excellent eye for a premium design with artistry and nuance but no pretentiousness; your work reflects this; you have tons of ideas and you know you can see things differently than most

- Visibility - you have a voice and an opinion, you generate content - maybe you like to write, or be on camera, whatever is your jam, you're visible on social

- Vision - you have a vivid conception of what our marketing could be, should be, will be

-Customer obsession - if you could only get inside their heads, constantly thinking of how to do that but you know when to leap beyond the customer’s vision of what should be

- Planning - can orchestrate and harmonize a quarter of marketing activities across channels and team members and know what it’s going to take to execute

- Leadership - you demonstrate care for your (small) team, you seek to make them heroes and support them however possible

- Hands-on - you lead by example in the trenches; you are reluctant to let others have all the fun executing your vision

- Humility - you acknowledge just how wrong you can be, you own mistakes and celebrate the learning that comes from them

- Experimentation - you’re no stranger to user research and a/b testing; you believe that your intuitions can only take you so far and are looking to be surprised and corrected by the data

- Speed - once a direction is decided on, you take action immediately and you expect the same of your team

- Measurement - you understand data and love it, you know how to use it to win; familiarity with SQL and Google Analytics preferred