Senior Product Marketing Manager Job at Cyberark in Newton

A Senior Product Manager with expertise in automotive servicing and digital products plays a critical role in bridging the gap between traditional vehicle maintenance and modern digital solutions. Key Responsibilities: 1.Strategic Planning and Roadmapping: • Product Vision: Define the long-term vision for digital service products and platforms. • Market Analysis: Understand industry trends, customer needs, and competitor offerings to inform product strategy.2.Product Development:• Cross-Functional Collaboration: Work with engineering, design, and service teams to develop digital tools.• Agile Methodologies: Employ iterative development processes to bring products to market quickly.3.Enhancing Customer Experience:• User-Centric Design: Ensure that digital products are intuitive and meet customer needs.• Personalization: Leverage data to provide personalized maintenance reminders and service recommendations.4.Operational Efficiency:• Process Automation: Identify opportunities to automate service workflows, reducing time and cost.• Resource Management: Optimize inventory and staffing through predictive analytics.5.Quality Assurance and Compliance:• Regulatory Adherence: Ensure products comply with automotive industry regulations and safety standards.• Cybersecurity: Implement robust security measures to protect customer data and vehicle systems.6.Performance Measurement:• KPIs and Metrics: Define and track key performance indicators to assess product success.• Continuous Improvement: Use feedback and data analysis to refine products over time.