Cybersecurity Digital Marketing Manager

Work Location: Santa Clara, CA or Remote US

Axiad, a leading cloud-based provider of cybersecurity solutions that is focused on delivering trust in a passwordless digital world, is seeking a digital marketing manager to drive the business into the next phase of its growth.

This position will be a core member of the team – driving end-to-end marketing program execution from initial program definition to creation of program components, execution processes, measurement, and reporting. It will provide an excellent opportunity to show off your expertise in digital marketing, ABM, and leveraging intent data, as well as in content development and program execution.

The role will require a deep level of business acumen, solid communication skills to understand requirements and manage expectations, and proven project management skills. It will provide global marketing experience and high visibility within the business that can serve as a platform for future growth.

Key Responsibilities

• Develop effective strategies for generating high-quality leads targeted by industry, company size, and region and supported by intent data
• Execute omni-channel, integrated inbound and outbound lead acquisition and conversion campaigns moving prospects effectively through the buyer journey to grow the sales pipeline
• Design, build and test campaign deliverables such as: email copy, landing pages, calls to action, email layouts, etc.
• Refine lead scoring based on quality, conversion and capacity for end-to-end funnel optimization
• Organize, maintain, and communicate a campaigns calendar reflecting all tactics to be used and the project production from each
• Utilize marketing data and systems to create analysis to support campaigns and decisions
• Leverage a range of industry-leading MarTech systems to execute, optimize, and report on demand generation programs
• Collaborate closely with cross-functional teams to improve campaign performance, velocity, and overall effectiveness
• Create cohesive team environment that creates a positive experience for individual and team development

Qualifications

• 4-7+ years of experience in B2B integrated demand generation for enterprise software, focused on campaigns utilizing email, webinars, digital mediums, 3rdparty programs, etc.
• Proven track record of designing, implementing, and delivering effective and innovative marketing programs
• Demonstrated success in partnering and building a successful relationship with sales
• Strong understanding of demand generation, lead lifecycle, lead nurturing and the buyer's journey
• Experience with TechTarget and HubSpot; preferred experience in LinkedIn Sales Navigator
• Deep understanding of key metrics across various tactics, from initial response levels all the way through to conversion rates for MQLs and opportunities
• Experience in content marketing, audience segmentation and campaign analytics
• Exceptional written and oral communication skills, including copy writing and proofreading
• Self-motivated, hands-on, results-oriented, and a team player
• Demonstrated skills in managing multiple projects, coordinating across multiple disciplines and teams, delivering successfully to challenging deadlines, adapting with flexibility and a positive attitude to changing requirements and executing with quality and creativity
• Bachelor's degree in business, marketing, or related fields; MBA is a plus

Why Work for Us?

• Axiad is a trusted, proven player with more than 10 years of experience serving a hot cybersecurity market.
• The company raised $20M in 2021 to fuel the next phase of its growth.
• Life at Axiad means collaborating with dedicated professionals with a passion for technology.
• Our people demonstrate our winning culture through positive and meaningful relationship.
• We invest in our people and offer education and mentoring that enables them to pursue a career that fulfills their potential.
• Our team members' health and wellness is our priority as well as rewarding them for their hard work.