Head of Brand Marketing and PR

About Us:

Dahlia Labs is a dynamic and innovative fashion technology startup poised to revolutionize the industry. Backed by substantial funding, we blend cutting-edge AI technology with the largest fashion catalog to create unique experiences for our customers. Our team is driven by creativity, passion, and a commitment to shaping the future of shopping.

Job Description:

As the Head of Brand Marketing and PR at Dahlia Labs, you will play a pivotal role in shaping our brand identity, enhancing our market presence, and driving our public relations efforts. You will work closely with cross-functional teams to develop and execute strategic marketing initiatives that elevate our brand and drive customer engagement. This role requires a creative visionary with exceptional leadership skills and a passion for amazing consumer experiences.

Responsibilities:

1. Develop Brand Strategy: Define and execute the overall brand strategy, including positioning, messaging, and brand voice, to differentiate Dahlia Labs in the market.

2. Marketing Campaigns: Lead the development and implementation of integrated marketing campaigns across various channels, including digital, social media, email, events, and partnerships, to drive brand awareness and customer acquisition.

3. PR Strategy: Develop a comprehensive media relations strategy to secure high-impact press coverage in top-tier fashion, technology, and lifestyle publications, leveraging product launches, partnerships, and thought leadership initiatives.

4. Content Creation: Oversee the creation of compelling content, including blog posts, articles, videos, and visuals, that resonate with our target audience and align with our brand values.

5. Brand Partnerships: Identify and cultivate strategic partnerships with like-minded brands, organizations, and influencers to expand our reach and enhance brand credibility.

6. Performance Measurement: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing and PR initiatives, and provide regular reports and insights to senior leadership.

7. Team Leadership: lead a small, high-performing marketing and PR team, providing mentorship, guidance, and support to foster professional growth and achieve departmental goals.

Requirements:

1. Bachelor’s degree in Marketing, Communications, or related field; MBA or advanced degree preferred.

2. Proven experience (10+ years) in brand marketing, PR, or related roles within the fashion or consumer technology industry.

3. Demonstrated success in developing and executing integrated marketing campaigns that drive brand awareness and customer engagement.

4. Strong understanding of digital marketing channels, social media platforms, and emerging trends in technology and fashion.

5. Excellent communication skills, with the ability to craft compelling narratives and engage diverse audiences across various channels.

6. Strategic thinker with a creative mindset and a passion for innovation and storytelling.

7. Proven leadership experience, with the ability to inspire and motivate teams to achieve ambitious goals in a fast-paced startup environment.

8. Strong analytical skills and proficiency in data-driven decision-making.

Benefits:

1. Competitive salary and equity options

2. Health, dental, and vision insurance

3. Flexible vacation and remote work options

4. Professional development opportunities

5. Dynamic and inclusive work culture

6. Opportunity to shape the future of fashion, shopping and technology

Join Dahlia Labs and be part of a dynamic team that is redefining the intersection of fashion and technology. If you are passionate about creativity, innovation, and making a meaningful impact, we want to hear from you! Apply now to embark on an exciting journey with us.