Senior Paid Media Specialist - CPG

The Senior Paid Media Specialist - CPG at Daily Wire is responsible for managing and optimizing advertising campaigns across various platforms like Google Ads, Meta Ads, and others, specifically tailored for the Consumer Packaged Goods (CPG) sector. This includes tracking crucial metrics such as household penetration and ROAS, leading tests for efficacy in bidding, creativity, and landing page performance, and advising on creative concepts and site merchandising to maximize cart sizes.

The ideal candidate for the Senior Paid Media Specialist - CPG at Daily Wire should have 1-3 years of paid media campaign execution experience, along with a strong understanding of bid-based buying platforms, forecasting, budget management, and cross-channel opportunities. Familiarity with tools like Microsoft Excel and Google Sheets is essential, as is an in-depth knowledge of the CPG industry and current media trends.

In the Senior Paid Media Specialist - CPG role at Daily Wire, you'll play a crucial part in campaign success by executing and optimizing advertising initiatives across diverse platforms. Your analysis of performance metrics will inform campaign adjustments, helping to drive better household penetration and improve return on ad spend (ROAS). By staying updated on industry trends and utilizing innovative testing approaches, you'll ensure that our campaigns remain effective and competitive.

The working environment for the Senior Paid Media Specialist - CPG at Daily Wire is collaborative and fast-paced. You will work alongside other marketing professionals, harnessing collective knowledge to create effective advertising strategies. The culture embraces creativity and innovation, giving you the autonomy to pitch new ideas while also requiring attention to detail during campaign optimization and reporting processes.

A Senior Paid Media Specialist - CPG at Daily Wire can expect a comprehensive benefits package that includes health insurance options, including medical, dental, and vision coverage. Other benefits include Paid Time Off, a 401k plan with a 5% match, and a supportive work culture that encourages professional growth and development.

When answering this question, focus on specific campaigns you've managed, including platforms used, objectives set, and the results achieved. Highlight your expertise in data analysis and how you've applied that to optimize campaigns effectively.

Detail your method for campaign optimization, mentioning tools you use for tracking and analyzing key metrics. Emphasize the importance of A/B testing and how testing various elements can lead to improved performance.

Discuss real examples of challenges, such as high competition or strict advertising guidelines. Explain your strategies for overcoming these issues, showcasing your problem-solving skills and adaptability in a dynamic marketplace.

Mention critical metrics such as ROAS (return on ad spend), CTR (click-through rate), and customer acquisition costs. Explain why these metrics are significant and how you've used them to inform decision-making in past campaigns.

Talk about your methods for staying informed, whether through industry publications, networking events, or webinars. This shows your commitment to continuous learning and staying relevant in the field.

Be prepared to share details about the campaign's goals, strategies, execution, and results. Quantifying your success with specific metrics can make your example more impactful.

Describe your analytical approach to identifying performance issues and the steps you would take to resolve them. Discuss the importance of collaboration with your team in this scenario.

Emphasize that creativity is vital in developing compelling ads and engaging landing pages. Illustrate how you've used creative strategies in past roles to enhance campaign effectiveness.

Explain your organizational skills and how you use tools or methodologies for tracking progress. Mention the importance of communication with your team to align priorities and deadlines.

Discuss your experience in analyzing cross-platform data and how these insights have led you to optimize media buying strategies and improve overall campaign performance.