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Lead Social Media Producer (Miquela)

As the Lead Social Media Producer and voice for Miquela, you'll be at the heart of our initiatives turning Miquela into the global phenomenon she can be. The role requires someone who takes charge, gets creative, is hungry for success, and can make the calls to take Miquela to the next level. You’ll need to be a great communicator, strong social media strategist, and be obsessed with finding the opportunities and strategies for Miquela’s growth.If you are dedicated, hardworking, and would love turning an emerging idea into a world-changing reality, this is your role! You'll own and lead Miquela’s operations and growth initiatives from conception through execution, closely with creative production and the business team.


What you'll be doing:
  • Craft and refine our content strategy, ensuring it aligns with Miquela's goals and resonates with our audience.
  • Stay ahead of pop culture and social media trends to keep Miquela's content fresh and relevant.
  • Identify and seize commercial opportunities that fit Miquela's brand.
  • Work closely with our creative team to brainstorm, develop, and produce innovative content.
  • Utilize your storytelling skills to tell compelling narratives through our social media platforms and beyond.
  • Be part of a founding team taking Miquela from the personality it is today, to its much broader and more impactful vision.


What Makes You a Fit:
  • Scrappy and Hungry: You're ambitious, and ready to hustle like a founder.
  • Passion for Technology and Brands: You love technology, creators, and innovative products.
  • Proven Experience: You've got a track record in content creation and strategy, particularly in media or entertainment.
  • Organizational Skills: You're a pro at scheduling and budgeting for shoots.
  • Storytelling Ability: You can craft engaging stories through social media and captivate an audience.
  • Social Media Savvy: You're deeply familiar with all major social media platforms and pop culture trends.
  • Partnership Experience: You've worked with brands and influencers, creating successful partnerships.


Bonus Points:
  • Media Production Background: A strong background in media production.
  • Social Media Management: Experience as a social media manager.
  • You are or have been an influencer yourself.


Is this role for me:
  • You believe you can take Miquela to the next level, want to shape her future, and have strong execution skills to make it happen with a small team. You can move quickly and focus on creating additional growth levers week over week.
  • You've operated highly social personas, products or communities, building engaging audiences around them.
  • This job post gets your heart racing a little - at first, you're a bit scared. Is this even for me? Do I have what it takes? But you like what you read, and deep down, and you know this mission is yours to take. You'd love to give it a shot and deliver the best work of your life.


About Dapper Labs and Miquela:


We're not just another web3 company. We're the leading company in the web3 space, having pioneered the NFT standard on Ethereum (ERC-721), launching it with CryptoKitties back in 2017, and later growing the industry and user base alike with NBA Top Shot (over $3B in total transactions to date). We've made it our mission to bring web3 to the mainstream with delightful experiences that demonstrate the power of decentralization in innovative and fun applications. Our portfolio of products include NBA Top Shot, NFL ALL DAY, Disney Pinnacle, CryptoKitties, Miquela, and Laliga Golazos. We're a team of humble and curious entrepreneurs, builders, and tinkerers passionate about demystifying blockchain technology and its potential to create change. 


We've made significant strides in our mission, but the journey is far from over - there's still much to achieve. We went through a period of hyper-growth, hired too quickly, and recently had to scale back to right-size our business to a sustainable size and reset our priorities to maximize impact (and we admit: our Glassdoor reviews did take a hit because of it, we know - we're now rebuilding). Nevertheless, we have one of the most passionate communities of collectors and users across our products, along with a stellar team of Dapperites helping us turn our vision into reality, one Moment at a time.


Miquela has been named one of Time's 25 Most Influential People on the Internet, modeled for Prada, Calvin Klein, Burberry and more, interviewed artists at Coachella, released music with 10s of millions of streams, and graced the covers of Wired, V Magazine, L’Officiel, 032C, Wonderland, ES Magazine, Highsnobiety, and many more. She is a bona fide pop star with a social audience of more than 8.2 million and over 75 million streams. She is a change seeker who offers incredible insight into Gen Z. With the global reach of a major star and the intrigue of a virtual human, Miquela is uniquely positioned to drive value for fans and her partners. She’s been recently recognized by many as an AI leader, and has locked in partnerships with BMW, MSI Gaming, Worldcoin, and more.


We’re strongly committed to making Dapper Labs one of the most impactful tech companies in the world, bringing decentralized apps to millions of people, and focusing on longevity and benefits to our society, communities, and our team members. And we'd love to get you to drive with us along this journey. We're gearing up for one of our best years yet, with exciting projects in the pipeline across our products.We're very intentional about who we hire, we keep our bar high to bring the best performing team members. The best people will learn quickly, hit the ground running, focus on prioritizing well to create impact, and have what it takes to help us make Dapper Labs the best place in the world to work at and multiply value creation. We have high ambition, high resilience, and humility to roll up our sleeves and do the work required to make that happen.


We value founder mentality and ownership, passion, hustle, impact, and resilience. We give our employees flexibility, great compensation packages, which also come with strong responsibility and expectation for impact. We have a simple and flat functional hierarchy, focusing on personal autonomy for business impact, and plenty of opportunities for professional growth.


Our values are not merely words written on a Notion doc - everyone at Dapper Labs is driven by an insatiable appetite for impact, collaboration, development, learning, and you'll clearly feel our values day-to-day in nearly every single thing we do.

Dapper Labs Glassdoor Company Review
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CEO of Dapper Labs
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Roham Gharegozlou
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Average salary estimate

$85000 / YEARLY (est.)
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$70000K
$100000K

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What You Should Know About Lead Social Media Producer (Miquela), Dapper Labs

Are you ready to take the reins as the Lead Social Media Producer for Miquela? This role at Dapper Labs is your chance to be the voice of one of the most influential digital personalities in the world. Miquela isn’t just a virtual figure; she’s a pop culture icon with a social media following of over 8.2 million. In this role, you’ll be the creative force driving Miquela’s narrative, crafting content that resonates with her audience and aligns perfectly with her brand. You’ll work hand-in-hand with the creative team to brainstorm groundbreaking ideas and stay ahead of pop culture trends to keep Miquela's presence fresh and engaging. Your knack for storytelling will come into play as you develop compelling narratives for various platforms, ensuring that every post is not just a piece of content, but a moment in Miquela’s ongoing story. If you're scrappy, passionate about tech and brands, and have a track record in media or entertainment, this position is tailor-made for you. You will not only oversee Miquela’s operational growth but also identify new commercial opportunities that elevate her brand. With your guidance, Miquela will evolve from an influential persona to an even more impactful force in the digital world. If this challenge excites you and you believe you can drive Miquela to unparalleled heights, we want to hear from you. Join us at Dapper Labs, where innovation meets creativity, and help us shape the future of digital personas!

Frequently Asked Questions (FAQs) for Lead Social Media Producer (Miquela) Role at Dapper Labs
What are the main responsibilities of a Lead Social Media Producer at Miquela?

As the Lead Social Media Producer for Miquela, your main responsibilities include crafting a comprehensive content strategy, staying updated with pop culture and social media trends, identifying commercial opportunities, and collaborating with the creative team to produce innovative content. Your role is pivotal in narrating Miquela's story and engaging her audience meaningfully.

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What qualifications are needed to apply for the Lead Social Media Producer position at Miquela?

To be a strong candidate for the Lead Social Media Producer role at Miquela, you should have proven experience in content creation and strategy, especially within the media or entertainment sectors. Strong organizational skills, storytelling ability, and familiarity with major social media platforms are crucial for success in this position.

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What type of experience is advantageous for the Lead Social Media Producer role at Miquela?

Candidates applying for the Lead Social Media Producer role at Miquela will benefit from experience in media production, social media management, and having worked with brands and influencers to create successful partnerships. A background that demonstrates a passion for technology and innovative products will also be advantageous.

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What is the company culture like at Dapper Labs for the Lead Social Media Producer role?

The company culture at Dapper Labs is characterized by a high degree of collaboration, autonomy, and a strong founder mentality. If you join as a Lead Social Media Producer for Miquela, expect to work in an environment that values passion, impact, and resilience, fostering both personal and professional growth.

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How does the Lead Social Media Producer fit into Miquela’s overall growth strategy at Dapper Labs?

The Lead Social Media Producer is integral to Miquela’s growth strategy at Dapper Labs. By managing her content and social media presence, you will directly influence her brand development and market positioning, as well as engage audiences that are vital for her continued evolution as a digital icon.

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Common Interview Questions for Lead Social Media Producer (Miquela)
How do you approach crafting a content strategy for a digital icon like Miquela?

When crafting a content strategy for Miquela, it’s vital to start with thorough audience research and competitor analysis. Identify what resonates with her followers and stay in tune with trending topics. Establish clear objectives, align your content with Miquela's brand values, and continuously evaluate each campaign's performance to optimize future strategies.

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Can you give an example of how you've handled a social media crisis?

In handling a social media crisis, I focus on swift communication and transparency. For example, if a controversial post received backlash, I would quickly acknowledge the situation, provide a clear statement or resolution, and engage positively with our audience to rebuild trust. Maintaining an open dialogue is essential in crisis management.

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What metrics do you consider critical for assessing Miquela's social media success?

For assessing Miquela's social media success, I prioritize engagement rates, audience growth, reach, impressions, and conversion metrics. Monitoring these metrics allows us to understand audience interactions and refine our content strategy effectively, ensuring we’re meeting Miquela’s growth goals.

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How do you stay updated with the latest social media trends?

I stay updated with the latest social media trends by subscribing to industry newsletters, following thought leaders on platforms like Twitter and LinkedIn, and regularly attending webinars and conferences. Engaging with peer networks also helps in exchanging insights and staying ahead in this fast-paced environment.

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Describe a successful campaign you developed and executed.

A successful campaign I developed involved a collaboration with influencers to create a multi-platform storytelling experience. We engaged the audience through teasers, interactive posts, and live Q&A sessions, resulting in a 50% increase in engagement and a significant boost in follower growth. Success was largely due to crafting relatable yet impactful narratives.

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How do you measure the ROI of social media marketing initiatives?

To measure the ROI of social media marketing initiatives, I look at both direct sales generated and qualitative indicators such as brand awareness and loyalty. Using tracking URLs, analyzing conversion rates, and conducting audience surveys allows us to attribute success directly to our campaigns effectively.

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What storytelling techniques do you find most effective for social media?

Effective storytelling techniques for social media include using personal anecdotes, strong visuals, and engaging narratives that resonate with the audience’s experiences. Incorporating user-generated content also enriches storytelling by creating a sense of community and fostering authentic connections.

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Can you explain your experience with influencer partnerships?

My experience with influencer partnerships involves identifying the right influencers aligned with brand values. I focus on building genuine relationships, creating collaborative campaigns, and measuring results. Successful partnerships have driven brand engagement and created authentic connections through shared storytelling.

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How do you ensure collaboration among creative teams?

To ensure collaboration among creative teams, I prioritize open communication and regular brainstorming sessions. Utilizing collaborative tools and platforms encourages real-time feedback and creativity, fostering an environment where everyone feels valued and empowered to contribute their ideas.

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What excites you about the Lead Social Media Producer role at Miquela?

What excites me about the Lead Social Media Producer role at Miquela is the opportunity to shape the narrative of a dynamic digital icon and influence an audience on a global scale. The potential for creativity and innovation in a rapidly-evolving landscape aligns perfectly with my passions and skill set.

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BENEFITS & PERKS
Dental Insurance
Paid Holidays
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
December 30, 2024

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