Head of Product Marketing

New York, United States

About DataCamp

At DataCamp, we believe in empowering individuals and teams through data literacy. As a leading platform for data science and analytics education,

we offer engaging, interactive courses designed by top experts. Our mission is to make data skills accessible to everyone, helping learners and organizations thrive in the data-driven world. With a diverse community of millions of learners, we provide a supportive and dynamic environment where you can grow your career and make an impact. Join us and be part of our journey to democratize data education!

About the role

DataCamp is seeking a dynamic Head of Product Marketing to join our team! As a key member of our leadership cohort, you will spearhead the formulation and execution of our company's product marketing strategy.

Collaborating closely with our commercial and product teams, you will illuminate the value that DataCamp's platforms and services bring to both learners and organizations. Your role will involve amplifying and disseminating the success stories of individuals and organizations involved in data upskilling and reskilling initiatives. Proficiency in storytelling, coupled with exceptional written and verbal communication skills, will be essential, alongside a demonstrated ability to lead cross-functional programs and achieve measurable outcomes.

This role is suited for individuals who thrive on proactive problem-solving and hands-on involvement. Success in this position requires a keen sense of urgency, a revenue-driven mindset, and the ability to collaborate effectively with diverse team members, including sales professionals, customer success managers, product managers, and content developers. Your initial focus will be on enhancing our communication strategies for new and existing customers, making this role ideal for candidates with a robust understanding of the data landscape and a passion for developing product marketing initiatives from inception. Reporting directly to the Chief Marketing Officer, this role will initially entail managerial responsibilities.

About you

At DataCamp, we seek individuals who embody our core values of data-driven decision-making, action, transparency, ownership, and customer focus. You thrive in a fast-paced, high-performing environment and are driven by a passion for making a meaningful impact. You're adaptable, embracing change and ambiguity with enthusiasm. Your initiative and entrepreneurial spirit push you beyond just meeting targets—you aim to understand the "why" behind our goals and take ownership to drive the business forward. You’re a collaborative team player who values transparency and always seeks to improve and innovate. If this sounds like you, we encourage you to apply!

Responsibilities

• Define and implement DataCamp's product marketing strategy, setting the tone and voice of our messaging.
• Create compelling communication materials, including static, audio, and video content, to drive successful adoption and engagement of our products.
• Collaborate with sales, customer success, product, and marketing teams to develop effective go-to-market strategies for new and existing curriculum and product features.
• Showcase customer success stories through various channels, such as case studies and webinars.
• Utilize data-driven insights to measure and communicate the impact of product marketing initiatives.

Qualifications

• 5+ years of managerial experience and 5+ years of product marketing experience at a fast-growing B2B internet startup in the Data Science or AI space.
• Proven ability to craft compelling written and verbal communications, with a focus on storytelling for both technical and non-technical audiences.
• Demonstrated success in designing and executing go-to-market campaigns from inception to completion.
• Strong affinity for data-driven decision-making and communication.
• Exceptional ability to thrive in fast-paced environments, managing multiple projects with tight deadlines while maintaining a hands-on approach.

Why Datacamp? 

Joining DataCamp means becoming part of a dynamic, creative, and international start-up. Here are just a few of the reasons why you’ll love being on our team:

• Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding.
• Competitive compensation: We offer a competitive salary with attractive benefits.
• Flexibility: Benefit from flexible working hours because the future is flexible! 
• Travel: we gather teams into one of our offices a few times a year to stay connected
• Global retreats: Participate in international company retreats, fostering a global team spirit.
• Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth.
• Equipment: Yearly IT Equipment budget towards your home working set up.
•  On Us Lunch: Delicious lunches on DataCamp when you're at the office.
• Amazing team: Collaborate with a truly exceptional team—seriously, we’re awesome!

Compensation

The base salary for this position may vary based on several factors, including the approved job level. The base salary range for this role is $180,000 - $250,000. Salary is one component of our total compensation package. This position also qualifies for equity (i.e., stock options). The benefits available for this position include unlimited PTO, a 401K retirement plan + matching, insurance (medical, dental, vision, life), and 11 paid holidays. We also provide paid sick time as required by state and local law. Additional benefits and perks in our standard employee benefits package are also offered for this position.

At DataCamp, we value diverse experiences and perspectives. If you’re excited about this role but don't meet every qualification, we still encourage you to apply. We believe skills can be developed and are committed to fostering an inclusive workplace where everyone can thrive. Your unique talents and perspectives are what make our team great!