Digital Marketing Manager - Online Marketing

As a Digital Marketing Manager at Daxko, your primary responsibilities include leading SEO strategies, developing and overseeing conversion rate optimization (CRO) strategies, and monitoring campaign performance metrics using tools like Google Analytics. You’ll collaborate with cross-functional teams to align marketing strategies and utilize AI tools for content optimization. Ultimately, you will be pivotal in driving lead generation and organic growth for our health and wellness solutions.

To qualify for the Digital Marketing Manager position at Daxko, you should possess a bachelor's degree in a relevant field or have at least three years of agency experience. A background with two to four years managing enterprise-level SEO and CRO strategies is essential. Familiarity with tools like Google Analytics, SEMrush, and a good grasp of WordPress is also required. Strong communication, organizational skills, and a detail-oriented approach are vital for success in this role.

At Daxko, a Digital Marketing Manager contributes to the company's growth by implementing effective SEO strategies that enhance organic traffic, developing CRO strategies that boost conversion rates, and optimizing digital marketing campaigns. By leveraging data and analytics, you'll provide actionable insights to improve marketing performance, ensuring that Daxko remains a leader in the health and wellness sector.

As a Digital Marketing Manager at Daxko, you should be proficient in tools like Google Analytics, SEMrush, Google Search Console, and various analytics platforms. Experience with website management tools, especially WordPress, and familiarity with data visualization and marketing automation tools will greatly enhance your effectiveness in this role.

The work environment for a Digital Marketing Manager at Daxko is dynamic and supportive. Daxko embraces a remote-friendly culture and fosters collaboration within cross-functional teams. The company values diversity and inclusion, offering flexible work arrangements and great benefits such as paid time off and health insurance. You'll have the opportunity to work independently while also engaging with a motivated team of professionals.

To answer this question effectively, share specific examples of SEO strategies you've implemented in previous roles. Discuss the techniques you used, the results achieved, and how you adapted your approach based on analytics. Highlight any experience with technical SEO and local SEO to showcase your expertise further.

Talk about the key performance indicators (KPIs) you use to evaluate campaign success, such as conversion rates, organic traffic growth, and ROI. Mention the tools you’ve used, like Google Analytics, to track these metrics, and provide an example of a campaign where you successfully analyzed data to make improvements.

In your response, highlight specific CRO strategies you've employed, such as A/B testing or analyzing user behavior. Share examples where your optimizations led to increased conversion rates, and explain your process for identifying areas of improvement.

Discuss the methods you use to stay informed, such as following industry blogs, attending webinars, or participating in online communities. Emphasize your commitment to continuous learning and adapting your strategies based on emerging trends in the digital marketing landscape.

Share a project where you played a key role in driving successful outcomes. Explain your specific responsibilities, the strategies you implemented, and the measurable results achieved. This will demonstrate your ability to manage projects effectively and deliver strong results.

Explain how you approach challenges by analyzing the situation, seeking feedback, and adapting your strategies. Provide a specific example of a setback you faced, how you overcame it, and what the experience taught you. This shows resilience and problem-solving skills.

Discuss the analytical tools you are familiar with, like Google Analytics, SEMrush, or Adobe Analytics. Explain how you use these tools to monitor campaigns, assess performance, and derive insights to inform future strategies, showcasing your data-driven approach.

Talk about your organizational skills and time management techniques, such as using project management software or setting clear priorities based on deadlines and impact. Explain how you ensure that every campaign receives adequate attention without compromising quality.

Emphasize the importance of collaboration in your work, discussing how you work with various teams like designers and developers. Provide examples of how collaborative efforts led to better outcomes and fostered innovative solutions to marketing challenges.

Share your enthusiasm for Daxko’s mission to empower health and wellness organizations and how you align with their values. Mention what excites you about the role, the team environment, and the opportunity to make a positive impact through digital marketing.