Email/SMS marketing specialist.

About Smart Nora

At Smart Nora, we are redefining the future of sleep technology. What started as a quest to solve a personal problem has evolved into a mission to transform sleep for 3.3 billion people worldwide. We are a team of designers, engineers, and innovators who are passionate about using technology to improve sleep health.

Our vision goes beyond addressing individual sleep challenges—we are building a future where cutting-edge technology integrates seamlessly into people’s lives to create healthier, more restorative sleep experiences. With tens of thousands of happy customers and counting, we are proud of the impact we’ve made so far, but our journey is far from over. We are expanding our reach into sleep and wellness, driven by advancements in our technology and a growing demand for personalized solutions that improve overall well-being.

As a dynamic and fast-paced team, we value curiosity, creativity, and collaboration. Our distributed team works effectively using tools like Notion, Figma, and Slack, ensuring everyone stays connected and informed. We believe in fostering an environment where innovation thrives, where every team member is empowered to take on new challenges and make meaningful contributions.

If you’re excited about the intersection of technology and wellness, and are eager to be part of a team that is shaping the future of sleep, Smart Nora is the place for you. We value great judgment, a positive attitude, and a desire to grow—both personally and professionally. With us, you'll be part of something truly transformative.

About the position

Smart Nora is looking for a creative, and results-oriented Email/SMS Marketing Specialist to join our Marketing team. As an Email/SMS Marketing Specialist, you will be responsible for managing and scaling our email campaigns and flows, helping us to communicate the right message to the right person, at the right time and frequency. You will also support our cross-platform marketing initiatives related to customer lifecycle management, new campaign launches and brand initiatives.

Qualifications:

• 3+ years in Email Marketing
• Deep knowledge of ESP platforms, Klaviyo knowledge a bonus!
• Capable of segmentation, setting up automation, creating campaigns, doing A/B testing, and more in ESPs
• Creative and strategic email designer
• Proven success developing and executing Email/SMS marketing strategies that have driven high-performing results
• Experience evaluating and reporting on Email/SMS performance
• A passion for Sleep and Wellness
• Extreme attention to detail

Responsibilities:

• Conducting market research to better understand consumer behaviors.
• Reviewing former campaigns to identify areas of strength and weakness
• Creating email marketing campaigns that speak directly to the pain points of existing and prospective clientele.
• Creating well-written copy that is engaging and flawless.
• Creating the design and layout for emails.
• Distributing emails through the use of automated flows
• Monitoring and reporting on the utility of each campaign.
  
  
• Meeting with the product team on Monday to plan and prioritize and later get together with the entire team for the weekly Kick-off. 🚀
• Participating in weekly brainstorms with the marketing team to understand the customer behavior and needs to come up with campaign concepts. 🧠
• Catching up with the team on Wednesday "☕️Tea Time" to socialize, celebrate a milestone, play a game, or teach everyone about something you are passionate about.
• Analyzing the customer survey results and dive into understanding the customer shopping habits, customer sleep behaviors, and product experience. 🧬
• Wrapping up the week with the entire team by sharing the accomplishments of the week, watching the latest customer testimonial video together, sharing inspiration, and more. 🍺

Salary:

Our salaries are competitive with industry standards. The salary will be commensurate with your work experience.

Remote Work Accommodation -

Flexible hours, we will ensure you have the right equipment and set up for a functional and healthy work environment.

Health Benefits

We offer health and dental insurance. Our extended benefits package also gives you access to an array of services.

Equipment and Tools

All employees have access to the right tools for the job including an Apple computer and software for working efficiently.

How to Apply

Please email your application to smartnora@jobs.workablemail.com with the job title in the subject line. The body of your email should include the following:

• LinkedIn Profile (link)
• Portfolio and Case Studies (link)
• Cover letter
• Resume (attachment)
• Send us a short video to introduce yourself and let us know why you are the perfect candidate.

Please list any needs that you have that we can accommodate throughout the hiring process. Type N/A if not applicable.

The Interview Process

• Application Review: We will carefully review your responses to our questions and review your work samples.
• Interview #1 - 40 mins: Introduction + Work Experience review. In a 40-minute video call, we will get to know you, and answer any questions you might have. We will dedicate 20 minutes to dive into your most relevant projects and experiences.
• Interview #2 - 2 hours: Your Work at Smart Nora. We will dive deeper into the work you will be doing at Smart Nora. Make sure you fully understand how you will be an effective member of the team and how your contributions will fit into our mission. We will discuss real examples of your upcoming projects to get a sense of how you would approach and implement them.
• Culture and Talent Assessment - 1 hour We strongly believe in supporting you in finding meaningful work which is aligned with your strengths. This 1-hour activity will give you deep insights into your alignment with the team, the position, and your career.

Accommodations are available on request for candidates with special needs throughout the application process. Please let us know of any special needs in the application form.