Social Media Manager (Instagram Focus)

Location: Remote Anywhere India.

Company Overview: We are a fast-growing jewelry app blending technology with exceptional craftsmanship to offer unique designs to our customers. We're looking for a creative and driven Social Media Manager to take charge of our Instagram strategy and community management, ensuring consistent engagement and growth. If you're passionate about jewelry and have a flair for Instagram, we want to hear from you!

Key Responsibilities:

Instagram Strategy & Content Creation:

Develop and implement a content strategy specifically for Instagram, focusing on engagement, follower growth, and brand visibility.

Take daily photos of products and behind-the-scenes content, ensuring high-quality and on-brand visuals.

Use AI tools to generate videos featuring models and showcasing jewelry designs in a creative and appealing way.

Manage Instagram Stories, Reels, and feed posts to keep the audience engaged and connected to the brand.

WhatsApp Community Management:

Manage and grow a WhatsApp community of jewelry lovers and customers, providing regular updates, engaging in discussions, and creating a loyal customer base.

Share product launches, exclusive deals, and other updates with the community.

Brand Voice & Creative Execution:

Maintain the brand's voice and aesthetic across Instagram, ensuring consistency in messaging and visuals.

Think creatively and develop innovative campaigns that resonate with our audience and drive engagement.

Campaigns & Influencer Marketing:

Run influencer marketing campaigns and collaborations to increase brand awareness and expand our reach.

Organize Instagram contests, giveaways, and special campaigns to drive traffic and boost sales.

Performance Tracking:

Use Instagram's analytics and social media tools to track engagement, growth, and performance metrics.

Adjust the content strategy based on data insights to continually improve results.

Creativity & Innovation:

Stay updated on the latest social media trends, Instagram features, and AI tools.

Constantly explore new ways to creatively present our jewelry, tapping into Instagram and WhatsApp's full potential.

Additional Requirements:

Portfolio:

Showcase your previous work, including Instagram accounts you've managed, campaigns you've launched, and any content (photos/videos) you've created.

Experience with AI-generated content and video tools is highly preferred.

Qualifications:

Experience managing Instagram and WhatsApp communities for a brand, ideally within the jewelry, fashion, or luxury goods industry.

Ability to create, edit, and upload high-quality content (photos, videos) daily.

Familiarity with AI tools for video creation and editing (e.g., tools like Lumen5, Synthesia, or similar).

Strong communication and copywriting skills, with a creative flair. Ability to analyze social media data and make data-driven decisions to optimize strategy.

Preferred Skills:

Knowledge of Instagram algorithms, trends, and best practices.

Experience with social media management tools (e.g., Hootsuite, Later, Buffer).

Basic graphic design and photo editing skills (e.g., Canva, Adobe Suite).

Experience with WhatsApp Business and community management.