Demand Generation Analyst

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more.

Tens of thousands of small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. With its powerful, intuitive platform, GlossGenius is some part a fintech company, some part an SMB software company, while its vibrant, distinguished brand makes it some part a consumer company.

About the Role

As the Demand Generation Analyst, you'll directly enable business growth by working with channel partners to implement and coordinate successful marketing campaigns. You will assist our go-to-market leaders in making better, faster, data-informed decisions by defining key performance indicators, collecting and analyzing demand generation data, developing dashboards and reports on the velocity and quality of our pipeline, and cascading insights about how we can accelerate and elevate our demand generation efforts.

You will report to the Demand Generation Manager and can work out of our New York City office or remotely anywhere in the continental United States.

What You'll Do

• Implement lead generation programs (email, paid, direct mail, etc.) within HubSpot Marketing Automation platform and manage the workflow operations behind these campaigns
• Partner with the content, creative and sales organizations to execute campaigns that drive the marketing & sales funnel and accelerate sign ups
• Conduct analyses and provide detailed, actionable recommendations on how to optimize marketing efforts
• Partner closely with channel partners to understand campaign requirements and flow; propose effective solutions for testing and scaling key campaigns
• Measure and monitor key performance indicators for individual and holistic campaigns
• Account-Based Marketing sourcing potential key salon suite partnerships
• Track, measure, and report on marketing ROI, including performance reporting on campaign effectiveness and lead generation

What We're Looking For

• 2+ years experience working on various marketing automation programs and performing data-driven analysis of campaign performance
• Understanding of technology business models and pipeline funnels
• Excellent analytical and quantitative skills and a proven ability to perform analyses and identify insights for optimization
• Demonstrated experience and expertise with HubSpot and implementing various campaigns (email, direct mail, etc.)
• Ability to thrive in a fast-paced, high-growth environment, with a strong focus on customer conversations and performance metrics

Benefits & Perks

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially covered by GG
• Fertility and adoption benefits via Carrot and Kindbody
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office stipend
• Team Bonding opportunities - annual company retreat for entire team, plus virtual events throughout the year

The starting base salary for this role in New York, California, and Washington is between $72,000-$84,500 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future.

Additionally, this role is currently eligible to participate in GlossGenius's equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.

In order to enter the NY office or participate in any in-person events, all employees must show proof of vaccination against COVID-19. For those individuals who are unable to be vaccinated, GlossGenius will engage in an interactive process to determine a reasonable accommodation.

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.