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Demand Generation Lead

Airwallex is a global payments fintech company transforming the way businesses move and manage money globally. We have built a global financial infrastructure platform to help businesses transact, collect and pay across 130+ countries and 50+ currencies, without the constraints of the traditional global financial system. We've grown to 19 global locations and have raised over US$800 million in funding. To support our ambitious growth plans, we’re looking for smart, collaborative and passionate people who are looking to make a genuine impact.

Reporting to the Global Head of Marketing, you will design and build a demand generation machine that delivers predictable, scalable pipeline growth for the Airwallex Platform business. You will design the playbook for multi-channel, multi-touch campaigns aimed at our target segments and personas. You will span all the disciplines required to deliver on this goal, including campaign design and execution, customer/prospect journey orchestration and more. You will help to build and lead a global team of Field Marketers, working closely with regional GMs and stakeholders within and beyond Marketing to deliver our commercial goals.

You will join the Airwallex marketing team during a critical period. Following rapid growth, we are building a team that enables both global consistency in process, tooling and methodology and local flexibility and speed in execution. This is a great opportunity to join that team and help shape the next phase of Airwallex growth.


    • You will design a Demand Generation strategy and machine that can scale across our Airwallex products, personas and markets
    • You will work closely with GMs and commercial leaders to build a high-functioning Field Marketing team globally
    • You will build the playbook, creating consistency in our global processes and equipping teams with the infrastructure and tooling to self-serve
    • You will develop and run impactful campaigns centred around our buyers’ needs, working across the business and with a wide range of channels
    • You will create nurture paths for prospective customers, working closely with Commercial leaders to ensure that we track their progress through their buying cycle
    • You will analyse the impact of Demand Generation globally, working with Data teams to identify opportunities for improvement

What you will bring:

    • An outstanding professional and academic track record of achievement
    • Deep expertise in B2B Demand Generation for SaaS or Fintech
    • Demonstrable impact in building successful global demand programs across multiple segments (i.e., pipeline generation, conversion rates and closed business)
    • Comfort working across channels (online & online) and through the customer journey
    • Experience in lead management and nurture flow, using a Marketing Technology stack
    • A keen eye for the numbers - you love metrics and measurement and know how to quantify the impact that you and your team are having on growth
    • The ability to work effectively within the Marketing team and cross-functionally to ideate and execute campaigns
At Airwallex you’ll have the ability to make an impact in a rapidly growing, global fintech. You’ll be offered a competitive salary and we also like to ensure we create the best environment for our people by providing a collaborative open office space with a fully stocked kitchen. We organise regular team building events, encourage flexible/remote working and we give our people the freedom to be creative.

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard colour, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
Financial Transaction Processing
August 11, 2022

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