Demand Generation Specialist - job 1 of 2

Demand Generation Specialist

Join a 100+ Year old and growing electronics and technology company based in Harrisburg, PA that offers an employee stock ownership plan, competitive pay, an excellent benefits package and paid time off to volunteer in the community.

• We are empowered by our employee co-owners who provide the industry’s best service and we promote a collaborative culture.
• We feel strongly about giving back to the community and promoting sustainable, eco- friendly business practices.
• We offer an Employee Stock Ownership Plan, Paid Time Off, Medical, Prescription, Dental and Vision benefits as well as Gym Reimbursement and Tuition Assistance.
• As a D&H Co-Owner you receive numerous discounts on services.

We are looking for a Demand Generation Specialist to support our Sales VAR Department.

Summary:

Customer facing sales role responsible for activation goals for specific vendor, based on revolving campaigns and specific assigned accounts through customer contact, sales and service

Responsibilities:

• Achieve activation goals and other applicable goals including volume, margin and breadth as defined by vendor campaign needs.
• Grow the profitable sales and market share for vendor within D&H.
• Conduct outbound call campaigns with reseller base in an effort to build relationships, sell and assist with opportunities.
• Add all call feedback in all applicable systems (CCA, CRM etc.)
• Follow up on all calls minimum 3 times per reseller.
• Work with vendor field sales on account planning, opportunities and calls.
• Work with channel field sales on account planning, opportunities and calls.
• Work with assigned field and inside sales rep on targeted accounts to grow sales of vendor and share.
• Data-mining for the purpose of broadening product depth and developing new net resellers.
• Build a basic understanding of vendor programs, product offerings and vendor’s key competitive products.
• Conduct business portfolios on strategic accounts when possible; help fill-in business portfolios with information and sales data on assigned vendor.
• Work with vendor and team to create reseller friendly templates for follow up to calls and pertinent messaging as needed.
• Drive reseller promotions to customers to increase sales and broaden the reseller base.
• Manage lead development, follow-up and closure; Provide support necessary to develop leads and follow them to closure.
• identify key customers in appropriate segments and manage and work these accounts to grow vendor sales and share.
• Identify market and product gaps and communicate findings to internal team.
• Sell to customers and place customer orders in computer system.

Expectations:

• Calls – minimum 35 outbound calls per day on average to accounts and prospects, resulting in customer contact and action items.
• Calls – inbound from customers and reps answer or return call same day.
• Calls – queue calls to assist in overflow support of inbound calls.
• Email- answer emails from resellers and reps the same day.
• Include vendor and field teams on calls when appropriate.
• Time on phone per day- minimum 2.5 hours on phone per day, total.
• Meet sales goals as set.
• Work with marketing managers/Vendor channel rep to create campaign plan aligned to the objectives of both the vendor and D&H.
• Opportunities – Find, create and log a minimum of five opportunities a week.
• Provide biweekly progress reporting to participating vendor channel rep, marketing manager, demand gen lead, and sales manager.
• Be self-motivated, research, learn and keep up on vendor programs, product, and strategy.

Requirements:

• High School Diploma or equivalent required.
• Associates Degree or higher education preferred.
• 1 to 3 years of office or call center based customer service experience.
• Computer literate the ability to learn.
• Knowledgeable with Microsoft Office Suite.

Why Should You Apply?

• Opportunities for growth and development.
• Great benefits.
• Competitive industry pay.
• Excellent Work/Life Balance.

EOE