Senior Product Manager (Acquisition)

About dentolo:

We don’t just offer insurance. We create solutions tailored to needs. Founded in 2015, dentolo builds and operates holistic insurance solutions, radically centered around you. We believe in offering a solution for everyone’s individual needs, so that they and their loved ones can be more carefree. Our solutions are built through conversations with our customers, teams and market specialists. We call this our expert insurance approach. Today, every fourth new online customer in Germany chooses us as their partner for dental and pet health insurance. Our first two brands, dentolo and petolo, are rated 4.5+ of 5 on Google - unlike any other provider. We are customer-obsessed experts that love working together as a team. Our culture is built on collaboration, fast execution and bold actions, always caring about the customer first.

Your role in a team:

• Strategy Development: Define and implement a product strategy that drives user acquisition and growth, aligned with business objectives.
• Roadmap Ownership: Develop and maintain a product roadmap focused on acquisition goals, balancing short-term wins with long-term strategic initiatives. Lead the quarterly planning of our acquisition squad and develop an aligned plan for the next 3 months within our cross-functional set up with marketing and sales.
• Cross-functional Collaboration: Partner with marketing, sales, data, design, research and engineering teams to build, launch, and iterate on acquisition-focused products and features.
• Stakeholder Communication: Communicate progress, insights, and results to stakeholders, providing transparency into the acquisition product roadmap and performance.
• Data-Driven Decisions: Utilize data analytics to measure the effectiveness of acquisition strategies, and continuously refine the approach based on performance metrics.
• Customer Insights: Empathize with our product, industry and our customers by working closely with our research team to build acquisition strategies.
• A/B Testing: Contribute to the Design and execution of A/B tests to validate hypotheses and optimize product features for better user acquisition and conversion.
• Project Management: Lead the end-to-end product development process for acquisition-related features, from ideation to launch, ensuring timely and high-quality delivery while working closely with our engineers.
• Competitive Analysis: Monitor industry trends and competitor activities to identify opportunities and stay ahead in the market.

What you need to be successful:

• Experience: 3-5+ years of experience in product management, with a strong focus on user acquisition, growth, or related areas.
• Education: Bachelor's degree in Business, Marketing, Computer Science, or a related field is a plus.
• Technical Acumen: Strong understanding of digital marketing, data analytics, and the technical aspects of product development.
• Analytical Skills: Proficient in data analysis tools (e.g., Google Analytics, Mixpanel) and comfortable making data-driven decisions.
• Customer-Centric: Passion for understanding and solving customer needs, with a focus on creating seamless and engaging user experiences.
• Communication: Excellent verbal and written communication skills, with the ability to convey complex ideas clearly and effectively to both technical and non-technical audiences.
• Leadership: Proven ability to lead cross-functional teams, manage multiple stakeholders, and drive projects to successful completion.
• Adaptability: Comfortable working in a dynamic environment, with the ability to pivot quickly based on changing priorities or market conditions.
• Problem-Solving: Strong problem-solving skills, with the ability to think creatively and strategically to overcome challenges.
• You are fluent in English, German is a plus.
• You are located in Berlin.

Skills:

• Experience with customer acquisition in a B2C or B2B environment.
• Familiarity with growth hacking techniques and a strong interest in digital marketing.
• Experience working with agile methodologies and tools (e.g., Jira, Trello).
• Strong communication skills and empathy to work closely with our stakeholder and our engineering team

Why dentolo?

🌴 Salary & vacation

• Attractive fixed salary
• Staggered vacation days, starting at 28 days (+ holidays on December 24th and 31st)

🧑‍💻 Mobility & flexibility

• Choose between a free Swapfiets bike, a BVG ticket (“Umweltticket”) or a “Deutschlandticket” subsidized by us
• Work remotely in Germany or hybrid in our office in Berlin Mitte/Prenzlauer Berg
• Work abroad in the EU for up to 60 days

🧘 Health

• Benefit from free coaching sessions with nilo.health, our mental health tool
• Test our products yourself! Choose between dentolo, petolo or vitolo

📚 Development

• Training budget of €750 per year
• Regular (360 degree) feedback

🙌 And much more…

• Legendary summer and winter parties 
• Regular team events
• Many discounts on the corporate Benefits Platform

Sounds like the perfect job for you? We look forward to receiving your application and getting to know you!

dentolo is an equal opportunity and diversity employer. We strive to create a friendly, safe, and welcoming environment for all our team members, regardless of ethnicity, gender, gender identity and expression, sexual orientation, limitations and talents of any kind, physical appearance, social background, marital status, age, or religion (or lack thereof).

When you apply, we focus solely on your experience and motivation. You decide what additional information you want to disclose (photo, marital status, religion, gender, nationality, etc.). We value and treat all applications equally.

Contact:

Valeriia Vasko

Tech Recruiter

vvasko@dentolo.de

030398200588