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Vice President, Sponsorship Consulting

Company Description

MKTG S+E is a global integrated agency that harnesses the power of sports and entertainment to impact human behavior through meaningful marketing solutions and experiences. Our key differentiator is "knowing people better than anyone else" and using deep consumer insights to establish powerful connections between sports properties and brands. Across strategy, measurement, content, hospitality, and events, we connect the sports and entertainment industry and companies around the world to deliver meaningful marketing solutions and experiences that are truly differentiated. The experiences that we create engage customers, build memorable brands, and deliver value. MKTG S+E is a part of the broader dentsu Sports International network.

Job Description

MKTG Sports + Entertainment is looking for a dynamic VP, Sponsorship Consulting leader to work with our roster of Fortune 500 clients. You will advise our client on best-in-class partnership strategy, activation, rightsholder management, and measurement.

You will work with clients to understand their goals and partner with teammates to develop sports and entertainment programs, manage strategic, integrated brand marketing and activation campaigns. Successful employees will approach unexpected challenges quickly and creatively. For this hybrid opportunity that will be in our Charlotte, NC office, you will report into the Senior Vice President and lead a skilled team of marketers.

Responsibilities

  • You will lead a team, inspire the best work and cultivate careers for rising stars
  • Understand the sponsorship industry and experience working on high-profile sponsorship programs involving properties such as the NFL, NASCAR, NBA, MLS, PGA TOUR, NHL, USOC, and MLB (not including sales, operations, or athlete management experience), and high-profile Entertainment properties
  • Knowledge of and experience with the full marketing mix, social media, content marketing, influencer approaches, and marketing promotions
  • You will develop client solutions and be able to present to the most senior levels and client organizations
  • You will establish high-level relationships with client leaders and grow revenue through astute knowledge of cross-selling organizational capabilities
  • Collaborate with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships
  • Write and develop important documents including POV documents to client-ready status
  • Negotiate with local, national, and global rightsholders on behalf of clients, securing win-win agreements that surpass client expectations
  • Contribute to new business activities including ideation, presentation writing and presentation delivery
  • Frequent travel is required

Qualifications

  • 10+ years of experience directly working on high profile sponsorship programs.
  • 8+ years of experience leading a team and contributing to internal activities (team building, events, off-sites)
  • BA/BS in Marketing related field

Additional Information

The anticipated base salary range for this position is $120,000-$174,900. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

#LI-CP1 #LI-Hybrid

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

Unlike Godzilla, Dentsu is one monster that doesn't leave Japan in ruins. One of the largest advertising conglomerates in the world, Dentsu is the #1 ad firm in Japan. Its numerous agencies operate in about 25 countries and provide creative servic...

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Full-time, hybrid
DATE POSTED
November 10, 2024

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