Programmatic Advertising Consultant - job 1 of 2

The Programmatic Advertising Consultant at DEPT® is responsible for managing programmatic campaigns across platforms such as DV360 and Campaign Manager, optimizing performance, and providing insights to clients. You'll develop strategies that translate into actionable tactics and ensure you're up-to-date on the latest trends in the digital advertising landscape.

To be considered for the Programmatic Advertising Consultant position at DEPT®, candidates should have proven experience in programmatic advertising, a solid understanding of Google’s advertising stack, particularly DV360, Campaign Manager, and other DSPs. Fluency in English and German is essential, along with excellent analytical and communication skills.

As a Programmatic Advertising Consultant at DEPT®, you will primarily work with DV360, Campaign Manager, and various Demand-Side Platforms (DSPs). Experience with other tools such as The Trade Desk, Google Ads, and ad exchanges is advantageous and will enhance your ability to drive campaign performance.

Yes, significant experience in digital advertising is necessary for the Programmatic Advertising Consultant role at DEPT®. A comprehensive understanding of the digital advertising ecosystem, including DSPs, DMPs, and ad exchanges, is crucial for success in this position.

DEPT® emphasizes growth and offers personal coaching, development plans, and budgets to help you further your career. Whether through training, certifications, or engaging in project successes, you will find ample opportunities to enhance your skills and advance your career while working with a variety of clients.

When answering this question, focus on your specific roles in previous positions, the platforms you've used, and successful campaigns you've managed. Showcase your analytical skills by mentioning how you measured success and what metrics were important to your campaigns.

Discuss a systematic approach that includes analyzing data, adjusting bids, A/B testing creatives, and aligning against key performance indicators (KPIs). Mention specific strategies you've implemented in the past that led to improved results.

Highlight essential tools like DV360, Campaign Manager, and analytics platforms. Discuss how each tool contributes to campaign management, optimization, and performance tracking while explaining your level of expertise with each.

Talk about your commitment to continuous learning by reading industry blogs, participating in webinars, and attending relevant conferences. Mention any certifications or training programs that keep your skills current.

Share a brief overview of a campaign's objectives, the strategies you employed, the creative assets used, and the results achieved. Be sure to focus on measurable outcomes and any unique challenges you overcame.

Discuss your approach to simplifying data analytics by using visuals and clear language, enabling clients to grasp insights easily. Provide examples of how you've effectively presented data to stakeholders or clients in past roles.

Explain the importance of collaboration with various teams such as creatives, data analysts, and account managers. Share experiences that demonstrate how effective communication and teamwork led to successful outcomes.

Detail your time management strategies, including prioritization techniques and the use of project management tools. Offer examples of how you've successfully navigated tight deadlines while maintaining campaign quality.

Discuss your approach to ensuring cohesive messaging across channels like display, video, and social media. Share examples of integrated strategies you've executed and their impact on campaign performance.

Relate your values and career goals to DEPT®’s culture, mentioning aspects like innovation, teamwork, and professional development opportunities. Express enthusiasm for working with a variety of clients and contributing to their success.