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Business Development Director - Tequila

Job Description :

Job Title 

BUSINESS DEVELOPMENT DIRECTOR, Tequila (L4)

Location: Chicago

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realize your fullest potential.

ABOUT THE ROLE

The Business Development Director Tequila, Illinois ensures excellence in the planning and execution of Market growth and profit in alignment with company business performance objectives for the Spirits business in assigned state.  This is primarily achieved through effectively leading, planning, directing, motivating, training and measuring the Distributor’s direct organizations. Owns the management of the trade marketing agenda to supplement the sales initiatives.

Role is responsible for embedding the Diageo’s vision set within our Distributor partner by providing clear direction and objectives.  Role significantly influences the distributor teams, maintains a two-way collaborative dialogue emphasizing teamwork and getting results.   

Role Responsibilities:

Role and Responsibilities

  • Engage with state-level Distributor GM on ensuring delivery of category financial and executional performance in assigned states
  • Collaborate with brand marketing teams to identify and implement growth opportunities specific to category in assigned state, incorporating trends from the latest insights gathered from the field
  • Identify and plan local-level activation events that build brand awareness and tell our unique stories to our core consumers
  • Equip and empower Distributor Field Sales teams on creating the “perfect outlet”
  • Accountable for execution and activation KPIs and market share growth in Strategic Accounts and Independent channels in market
  • Identifies accounts with the greatest potential, allocates resources accordingly
  • Deliver financial responsibilities by developing and driving Execution and Depletion performance strategies with cross-functional teams (RGM, Activation, On-Premise, National Accounts, Finance) and Distributors in accordance with national brand, customer, and channel strategies.
  • Builds outstanding performance-based relationships with distributors and ensures Diageo’s route-to-market (RTM) is positioned to win for the short, medium, long term.  Is always evaluating RTM strategies and engaging internal support where needed to motivate change as required.
  • Must have a strong awareness of the impact of environmental, social, and legal factors as they relate to the sales process as well as distributor economics and their individual business objectives
  • Works with the VP of Performance, RGM & Distributor Managers to identify and deliver pricing strategies in market
  • Ensures that Diageo is growing Market Share in the top accounts through the retail team & connection with distributors.

Financial Accountability

  • Depletion-based P&L (dNSV, trade spend, dGP, dGM)
  • Shipment-based P&L (NSV, GP, GM)
  • Third party agency marketing budget
  • Personal and team’s T&E expenses

Experience / skills required:

ABOUT YOU   

Preferred Experience, Skills and Education Requirements

  • Undergraduate degree required and must have 10+ years of market development and selling experience with proven successes in achieving volume and profit targets
  • Must have field sales, distributor management and leading teams experience
  • Must have detailed knowledge of financial management, including working applications of financial planning, analysis, and strategy
  • Must have skills in pricing analysis and efficiency. Must understand and apply data analysis to drive effective portfolio strategies
  • Very positive; highly organized; excellent influencer; exhibits independence/needs little supervision; quick learner; and exhibits resiliency and tenacity in the face of challenge
  • Understands supplier/distributor dynamics and product supply chain
  • Persuasive sell, negotiation, & problem solving
  • Ability to seek out brand growth opportunities through the lens of flawless execution, brand marketing opportunities and activation that creates consumer engagement
  • Moves with considerable pace, inspired to take action and possesses a steadfast appetite for continuous improvement

Flexible Working Statement: 

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.  

 

Rewards & Benefits Statement:

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

 

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Chicago Sales Office

Additional Locations :

Job Posting Start Date :

2025-04-17

Salary Range:

Minimum Salary:

$151988

Maximum Salary:

$253313

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.  (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.)  The salary range displayed is the salary range for the role’s primary location.

Average salary estimate

$202650.5 / YEARLY (est.)
min
max
$151988K
$253313K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Business Development Director - Tequila, Diageo

If you're ready to make your mark in the world of spirits, look no further than the Business Development Director position at Diageo in vibrant Chicago, Illinois. This role is all about blending your passion for tequila with strategic business development. You’ll be diving deep into market insights, leading collaboration with distributor teams, and directly influencing sales performance across the state. As you elevate the Diageo brand, you’ll engage with local teams, analyze data for impactful strategies, and orchestrate brand-building events that resonate with our loyal consumers. This role demands enthusiasm and a commitment to excellence as part of the dynamic Sales team that spans 180 countries. Expect an environment that values innovation and fosters support for your career growth. Bring your leadership skills to the forefront as you motivate teams, share your vision, and create an effective trade marketing agenda that sets us apart in the competitive spirits market. Are you ready to forge valuable partnerships, enhance market share, and drive results while having fun telling the story of our remarkable tequila brands? Join us at Diageo where your contributions can propel our iconic brands to new heights. If you’re a seasoned professional with a wealth of experience in market development and a knack for building relationships, this is the opportunity for you!

Frequently Asked Questions (FAQs) for Business Development Director - Tequila Role at Diageo
What are the main responsibilities of the Business Development Director at Diageo?

The Business Development Director at Diageo is responsible for leading market growth and profitability, engaging with distributor teams to ensure alignment with company objectives in Illinois. This role involves planning local activations, managing trade marketing strategies, and driving KPIs in the spirits market. By collaborating closely with brand marketing and sales teams, you will play a crucial part in identifying new growth opportunities that enhance our tequila portfolio.

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What qualifications do you need to apply for the Business Development Director position at Diageo?

To be considered for the Business Development Director role at Diageo, candidates should have an undergraduate degree and over 10 years of market development and sales experience. Proven successes in field sales and distributor management are essential, along with a strong understanding of financial management and strategies for driving effective growth. A positive, persuasive, and strategic mindset will strengthen your application.

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How does the Business Development Director contribute to Diageo's brand growth?

As the Business Development Director, you will drive brand growth by developing and executing sales strategies that capitalize on market insights, engaging with local distributor teams, and consistently evaluating our route-to-market strategies. Your ability to identify activation events, build influential relationships, and employ effective trade marketing will ensure the expansion and visibility of our beloved tequila brands in the market.

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What kind of support and flexibility can a Business Development Director expect at Diageo?

Diageo prides itself on fostering an inclusive and supportive work environment. As a Business Development Director, you will receive support for professional development and growth opportunities. We recognize that flexibility is key to success, and we encourage open dialogues about work-life balance, ensuring you have the support needed to manage your wellbeing while pursuing your career aspirations.

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What benefits are offered to the Business Development Director at Diageo?

At Diageo, the Business Development Director position comes with a competitive rewards package that includes health benefits, retirement plans, wellness programs, and industry-leading parental leave. Additional rewards may include annual incentive payments and stock awards, reflecting our commitment to valuing performance and supporting our team members in their career journey.

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Common Interview Questions for Business Development Director - Tequila
Can you describe your experience in managing distributor relationships as a Business Development Director?

In your response, focus on your previous roles where you successfully built and maintained relationships with distributors. Highlight specific strategies you used to foster collaboration and achieve sales goals, and share any measurable results that demonstrate your impact in this area.

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How do you prioritize growth opportunities in a market like tequila?

Provide examples of how you've analyzed market data and consumer insights to identify key growth areas. Discuss your approach to prioritizing initiatives based on potential ROI and alignment with company goals, and illustrate with past successes.

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What strategies do you use to engage the field sales teams effectively?

Explain how you empower field sales teams through training, clear communication, and by providing resources that enable them to succeed. Use examples of how you motivated your team to achieve sales targets through support and collaboration.

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What is your approach to event planning within your market?

Detail your process for planning local activation events that resonate with consumers. Discuss how you research local trends, incorporate brand storytelling, and measure the success of these events to drive brand loyalty.

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How do you ensure that your financial strategies align with market demands?

Discuss how you analyze financial data, market conditions, and consumer trends to adjust your strategies proactively. Sharing examples of successful financial planning experiences can demonstrate your analytical capabilities.

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Can you give an example of a challenging negotiation with a distributor and how you handled it?

Share a specific situation where you faced negotiation challenges, discuss your strategies, and the outcomes. Highlight your problem-solving skills and ability to reach win-win agreements while maintaining strong partnerships.

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How do you approach brand marketing collaboration with internal teams?

Highlight your collaborative style and how you ensure alignment between brand marketing and sales strategies. Describe how you involve various departments in the planning process to optimize growth opportunities.

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What methods do you use to track and measure market performance?

Discuss the tools and metrics you rely on to track performance, including KPIs you focus on for assessing sales success and brand growth. Share how you adapt strategies based on performance analysis.

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How do you stay informed about the latest trends in the spirits industry?

Talk about your commitment to continuous learning through industry publications, conferences, networking, and market research. Provide examples of how you've applied new insights to your work.

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What is your vision for the future of tequila in a competitive market?

Articulate your long-term vision for the tequila market by discussing innovation, consumer engagement strategies, and brand positioning. Your answer should reflect a combination of ambition and a strong understanding of market dynamics.

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DATE POSTED
April 19, 2025

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