GTM Engineer

As a GTM Engineer at Dialectica, your primary responsibilities will include orchestrating the expert inbound journey to optimize the experience for knowledge contributors, managing outbound campaigns, and analyzing their performance with robust feedback loops. You'll leverage your technical skills in SQL and Python to maintain the tech stack for lead generation and automation workflows. The role also entails ensuring scalability in systems and workflows to meet increasing targets while performing detailed data analysis and reporting.

To qualify for the GTM Engineer position at Dialectica, candidates should have at least 4 years of experience in GTM, RevOps, or Growth Engineering. A proven track record in building and optimizing lead generation workflows is essential, along with hands-on experience in automating B2B workflows. Technical proficiency in SQL and Python, coupled with experience in low ACV environments, is highly desirable. Familiarity with strategic and hands-on roles will help candidates succeed in our dynamic culture.

Dialectica is committed to your personal and professional growth as a GTM Engineer. We offer a comprehensive rewards package that includes continuous Learning & Development opportunities tailored to your needs. You'll have access to coaching from experienced colleagues and the chance to develop new skills in a global organization. Plus, our inclusive culture encourages collaboration and innovation, helping you progress in your career.

The GTM Engineer role at Dialectica is unique because it combines creativity with technical expertise in a fast-paced environment. You’ll not only be responsible for automating outreach workflows but also for experimenting with innovative strategies specifically tailored for the knowledge services industry. This position offers you the chance to work on projects that directly impact how knowledge is captured and utilized, making it a crucial part of our growth and innovation strategy.

At Dialectica, the work culture for GTM Engineers is characterized by flexibility, creativity, and collaboration. We promote a culture of rapid experimentation, encouraging team members to test new ideas, learn from failures, and scale successful strategies. The diverse and inclusive environment fosters teamwork and support, allowing you to flourish both individually and as part of a talented global team. You'll have the freedom to shape your work in a way that aligns with your strengths and career aspirations.

In your response, focus on specific projects where you implemented automation tools, detailing the outcomes and improvements achieved, such as increased efficiency or lead conversion rates. Emphasize your technical skills, like proficiency in SQL or Python, which you applied to build scalable systems during these projects.

Outline a structured process where you identify key metrics to track, implement strategies that incorporate data analysis, and iterate based on feedback. Highlight any relevant tools or technologies you've used and share success stories that demonstrate your capability in this area.

Discuss your experience in mapping out the expert journey, focusing on key stages from interest to contribution. Share successful top-of-funnel tactics you developed, such as asset creation or targeted campaigns that improved engagement rates.

Give a detailed example, discussing the campaign objectives, execution process, and metrics used to measure success. Include how you used analytical insights to refine the campaign continuously and the positive impact it had on lead generation.

Explain the types of data you typically analyze and the tools you use to derive insights. Emphasize how these insights drive your decision-making and strategy refinements, contributing to the overall success of outbound activities.

Discuss your approach to foreseeing growth needs and designing systems that can handle increased volumes without compromising efficiency. Provide examples of how you’ve adapted processes or implemented new technologies to ensure successful scaling.

Share specific projects where you've used SQL for data management or Python for automation. Discuss how these skills contribute to your work with lead generation tech stacks and the improvement in the workflows you've created.

Discuss your advocacy for testing new ideas and approaches within your previous teams. Explain how you encourage collaboration, share results from experiments, and how you support colleagues in learning from failures to innovate effectively.

Provide a concrete example of a situation where external factors necessitated altering your strategy. Discuss the thought process, the changes made, and the successful results that followed from being adaptable and responsive to the market.

Articulate your motivations for joining Dialectica, focusing on the company's mission, growth trajectory, and culture. Connect how your skills align with the role and express enthusiasm for the transformative projects you could contribute to within the organization.