Digital Communications Specialist

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Job Description:

Digital Communications Specialist- Communications University Laboratory School

The LSU Laboratory School requires a Communications Specialist to ensure timely and accurate information is shared with our stakeholders. This role coordinates and organizes various events, captures organic activities throughout the day and shares them through our social media platforms, maintains the content on our website, and works with the Office of Communications and the University Relations Office to communicate with local media ensuring our school is highlighted throughout the year. The incumbent should be proactive in shaping the conversations of our School's community.

30% Social Media Strategist: Responsible for managing all inquiries (Creates and executes the social media strategy through content planning and scheduling; utilizes all digital platforms to grow the school's online presence, uses digital communications platforms to effectively promote the school and it's students, faculty, staff, and alumni; grows exposure, following, and engagement on all platforms through both organic and paid marketing approaches; stays current on trends; tests new strategies and platforms; and uses social media analytics to assess social media engagement strategies and generate quarterly reports for the college's communications team.

30% Website Content: Procures, maintains, and updates content on the college website; creates and implements updates to improve the usability, performance, and appearance of the website; assists departments with their website development and manages issues as they arise; maintains website content; and incorporates search engine optimization and analytics.

20% Event Planning and Media Relations: Responsible to oversee and organize events that will make an impact to a target audience. Will ensure events are successful and cost-effective, paying attention to budget and time constraints. Understands marketing and promotion techniques and develops fresh ideas while leaving nothing to chance; Plans events from start to finish and develops a cross-channel Communications plan to promote events through the School’s website, newsletter, emails, and social media. Works directly with the Office of Communications & the University Relations Office on all matters related to media interactions and adheres to OCUR standards related to all communications efforts.

10% Video Content: Generates video ideas and coordinates and produces video material to share on the website and social media channels that feature the college’s faculty, staff, students, and facilities; works in conjunction with the college’s Communications Specialist on editorial, design, and budgetary responsibility for all video projects.

5% Digital Marketing: Generates and/or coordinates digital media materials and advertisements to promote school initiatives, works in conjunction with college's Communications Specialist on editorial, design, and budgetary responsibility for all digital marketing projects.

5% Other: Perform other duties/special projects as assigned by Director.

Minimum Qualifications:

Bachelors degree and one year of related work experience

Preferred Qualifications:

Three years of work experience which includes two years of experience with communications or marketing in a university setting

Additional Information:

Physical ability and eye-hand coordination necessary to use a computer/laptop/iPad; ability to sit and/or stand in the same position for extended periods (3.5 to 4 hours) at a time. Ability to communicate clearly and effectively through the use of phone, e-mail, and direct contact with individuals. Ability to work some evenings or weekends for special events and activities; some travel may be required. Additional duties and/or special projects may be incorporated into this position depending on the duties, skills, and experience of the individual selected

This position and/or position's responsibilities require work directly with minors. Finger printing and National Sex Offender Registry check required per FASOP HR-04.

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Posting Date:

Closing Date (Open Until Filled if No Date Specified):

Additional Position Information:

Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.

Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!

Remote Work - Positions approved to work remotely outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.

Essential Position (Y/N):

LSU is an Equal Opportunity Employer:

LSU believes diversity, equity, and inclusion enrich the educational experience of our students, faculty, and staff, and are necessary to prepare all people to thrive personally and professionally in a global society. We celebrate diversity and are committed to the principles of diversity and inclusion. We actively seek and encourage qualified applications from persons with diverse backgrounds, cultures and experiences. To learn more about how LSU is committed to diversity and inclusivity, please see LSU’s and . Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact the Office of Human Resource Management ().

HCM Contact Information:

Questions or concerns can be directed to the LSU Human Resources Management Office at 225-578-8200 or emailed HR@lsu.edu