Digital Content Producer

BUSINESS SUMMARY

Star Recording, Inc. - or simply, Star Records - was a major diversification move in the evolution of ABS-CBN from a broadcast media to a fully integrated entertainment company. After gaining a solid foothold in film production and distribution (Star Cinema) and merchandising (ABS-CBN Licensing), venturing into the music business was an obvious development.

Incorporated in February 1995, Star Records began commercial operations in September of the same year, having signed an exclusive distribution agreement with Sony Music Entertainment, covering the entire country except Metro Manila.

Within a few months, the company managed to set up what has become the largest provincial sales and distribution network, with branches in Cebu, Iloilo, Davao and Cagayan de Oro, complemented by a team of sales representatives for Northern, Central and Southern Luzon.

RESPONSIBILITIES

• Attends brainstorming activities and conceptualizes content executions and initiatives for ABS-CBN Music
• Creates and manages story and content ideas considering the audience and data from ABS-CBN Music’s digital assets and analytics team
• Produces various digital content (whether repurposed or original executions) for ABS-CBN Music's social media platforms
• In-charge of post-production (edit, score and render) of video features and promotional materials for ABS-CBN Music (in close coordination with the different labels of ABS-CBN Music).
• Ensures timely release of videos published in various platforms (e.g., lyric videos, official audio, in studio version, performance videos, etc.)
• Keeps abreast with video trends, digital marketing trends and technological advancements in the industry (e.g. applications, software, and other forms of technological tools)
• Attends and covers (1) all possible news-worthy ABS-CBN Music activities (2) assigned on-ground events (3) behind-the scene activities for content creation
• Monitors day-to-day trending topics & shows and creates bite-sized video content (e.g. verticals for YouTube shorts, Facebook & Instagram reels) for ABS-CBN Music.
• Keeps track of the targets set for various platforms (e.g. YouTube) and published/uploaded video executions for tracking of audience response
• Researches best digital trends and practices that can be used for repurpose initiatives
• Attends to documentation and administrative requirements as necessary
• Performs other tasks to be assigned from time to time.

Preference will be given to candidates who APPLY ONLINE.