Digital Marketing Analyst

ButterflyMX is a rapidly growing proptech startup that makes property access simple for owners, staff, residents, and visitors. Our access control solutions are relied upon by more than 10,000 multifamily, commercial, student housing, and gated communities worldwide, including those developed, owned, and managed by the most trusted names in real estate.

Fantastic people are the key to our success. As a distributed, primarily remote workforce, we’re looking for more intelligent, passionate, collaborative, and down-to-earth individuals to join our growing team. Our culture is transparent and flexible; our benefits range from a 401(k) match to quarterly stipends for self-care. While we work incredibly hard to improve the experience of everyone who lives, works, and visits our communities, we always have time for a good laugh.

Our marketing team is hiring a Digital Marketing Analyst to report to our digital marketing manager. The Digital Marketing Analyst will report to the Digital Marketing Manager and be responsible for implementing and managing the deployment, measurement, analysis, and optimization of our paid digital marketing campaigns. You will work cross-functionally and cross-organizationally to ensure reporting quality, and consistency to drive the company’s growth in order to achieve our goals and other KPIs.

Responsibilities

• Drive analysis, insights, and recommendations on our various digital marketing platforms such as Google Ads, Facebook, and LinkedIn.
• Interpret data to identify trends, patterns and insights to support data-driven decision making.
• Develop and maintain reporting dashboards of KPIs to track the performance of our paid digital marketing campaigns.
• Collaborate with cross-functional teams including marketing, sales, and technology to provide actionable insights and recommendations.
• Manage multiple campaigns with a keen focus on performance, including ongoing testing, optimization, and budget management to meet campaign goals.
• Stay up-to-date with industry trends and tools to continuously improve processes.
• Present findings and recommendations to senior management and stakeholders.
• Develop and implement processes for data tracking, reporting, and visualization.

Requirements

• 1+ years of experience in an analytical marketing role.
• Strong analytical skills, an understanding of digital marketing and data analysis.
• Expert knowledge of Microsoft Excel, data visualization, and other business intelligence tools.
• Analytically-minded with a focus on data-driven decision making.
• Highly organized with the ability to think strategically and a talent for creative problem-solving.
• Passionate about data and a drive to turn insights into action.
• Comfortable with managing, analyzing, and interpreting large sets of unstructured data.
• Translate complex data and insights into simple, actionable recommendations.

• Preferred experience (Optional)
  • Salesforce
  • Hubspot

Benefits

• Comprehensive Medical (ButterflyMX covers 90% of the cost) starting day 1
• Dental and Vision plans (ButterflyMX covers 100% of the cost) starting day 1
• 401(k) plan with a match
• 13 paid holidays and 25 days of PTO
• Paid Family Leave
• Employee Assistance Program
• Quarterly self-care stipends
• HealthAdvocacy Program
• Access to optional benefits, including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance
• Collaborative, dynamic work environment filled with kind, intelligent people who are working hard on an industry-defining product

EEO STATEMENT

ButterflyMX is an equal-opportunity employer, and we value diversity at our company. We strive to create an accessible and inclusive experience for all candidates and employees. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. You must have the authorization to work in the US to become an employee. Please let our recruiting team know if you need reasonable accommodation during the application or the recruiting process.