Digital Marketing Manager

• Proven working experience in digital marketing

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate and translate into quality conversions.

• Experience with A/B and multivariate experiments

• Solid knowledge of analytics tools (e.g., Google Analytics, Omniture, Firebase etc.)

• Working knowledge of ad serving tools

• Experience in setting up and optimizing Google Adwords campaigns, Social media campaigns

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement

Key Responsibility

*Plan and execute all digital marketing include SEO, SMO, PPC, content marketing, email marketing, blogging and display advertising campaigns.

• Design, build and maintain social media presence and social media campaigns

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Brainstorm new and creative growth strategies

• Plan, execute, and measure experiments and conversion tests

• Collaborate with internal teams to optimize user experience

• Instrument conversion points and optimize user funnels

• Collaborate with agencies and other vendor partners

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate