Digital Marketing Specialist -Website & SEO/SEM

Job Description – Digital Marketing Specialist -Website & SEO/SEM

System Soft Technologies is a leading technology company that provides innovative technology solutions and consulting services to enhance innovation, business value, and competitiveness. For over 20 years, our focus on becoming a trusted partner to each client has allowed us to become a $170MM+ company with a pool of over 1300 associates who cover the full spectrum of IT expertise. We are distinguished by our ability to anticipate the unique needs of our clients and deliver a level of quality that far exceeds their expectations.

Why System Soft?

At System Soft, we are a family unit powered by diversity, inclusion, transparency, respect, integrity, and passion for our clients and our people. Our business growth depends on your professional development, as we collaborate, share ideas and innovation, and invest in our future. By forging a meaningful partnership with our people, we come together with the same purpose, exceeding our goals. This keeps us nimble, ahead of the competition, and on top of our industry. Our continued success begins with you.

Job Summary:

We are looking for a highly creative and skilled digital marketing specialist to own our website and lead SEO/SEM. Your central goal is to help grow our brand’s influence while driving pipeline growth.

Your duties will include planning, optimizing, implementing, and monitoring the company websites. Our ideal candidate is someone with experience in marketing, campaign management, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities:

• Design and oversee all aspects of our digital marketing department including our website, SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Manage digital marketing strategy aligned with corporate brand strategy, by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs), trends and insights to optimize spend and performance
• Utilize analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points and identifies critical conversion points, drop off points, and optimize user funnels
• Plan, execute, and measure experiments and conversion tests; and contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed
• Manage Website, collaborate with internal teams to create landing pages and optimize user experience, and evaluate metrics that affect our website traffic, service quotas, and target audience
• Support other digital projects in support of leadership initiatives

Qualifications:

• BA/BS degree in marketing or relevant field
• 3+ years’ experience in a digital marketing or advertising position
• Has successfully grown a social media audience in a Technology B2B environment
• In-depth knowledge of various social media platforms, best practices, and website analytics
• Solid understanding of the latest trends and technologies in digital marketing including WordPress, HTML, CSS, JavaScript, and Google Business Suite, is required
• Knowledge of sales enablement tools including content management platforms, CRM (MSFT Dynamics), ZoomInfo, etc. a plus
• Highly creative with excellent analytical abilities
• Outstanding communication and interpersonal skills
• A self-starter who demonstrates critical and creative thinking abilities
• Team player who collaborates openly and communicates effectively across all key stakeholders and audiences
• Exceptional independent problem-solving ability, including metrics-driven thinking
• Experience with campaign performance measurement and analysis is a plus
• Experience managing workflows through agile marketing approach is a plus

System Soft Technologies is a proud equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, sexual orientation, or any other characteristic protected by law.

We are committed to the full inclusion of all qualified individuals. If you are an individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting us at talent.acquisition@sstech.us.

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