Digital Performance Manager- Remote

About Us: HEI manages an unparalleled portfolio of leading full-service branded hotels and luxury and lifestyle independent hotels across the U.S. We are the acknowledged experts on upper-upscale, luxury, and premium select-serve hotels in urban, super-suburban, and destination locations. At HEI, we recognize that our enormous success is solely the result of our greatest asset: Our People. Where people work is a choice. Against that choice, our greatest obligation is to ensure day in and day out that our associates have the compensation and benefits they deserve and industry leading tools, training and support that they need to excel. At HEI, simply said, we honor the privilege of our associates choosing us by investing in and making them more valuable. Don't meet every single requirement of this job? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization! We value U.S. military experience and invite all qualified military candidates to apply. Overview: Responsibilities:

• Collaborate with the Marketing team to conceptualize, develop, and execute comprehensive digital marketing strategies that align with the hotel's overall objectives. Identify opportunities for growth and improvement in online performance and presence.
• Identify, test, and scale new digital acquisition channels.
• Plan and manage online advertising campaigns across various platforms, such as Google Ads, social media, and display networks. Monitor budgets, optimize ad performance, and ensure maximum return on investment (ROI).
• Generate and communicate analytic reports; Assist in formulating action plans and hosting performance calls with internal and external stakeholders.
• Oversee and enhance the hotel's search engine optimization (SEO) efforts to improve organic visibility and traffic. Develop and execute content marketing strategies to engage audiences and attract potential guests.
• Ensure our hotel's websites remain visually appealing, user-friendly, and technically optimized. Collaborate with web developers and designers to implement improvements and track website performance.
• Attend Corporate, Brand and ownership meetings as requested in support of digital strategy and projects and provides video and digital support at HEI internal meetings.
• Manage and get maximum leverage out of relationships with external digital partners.

Qualifications:

• Bachelor’s Degree, preferably in Marketing, Communications or related field.
• A minimum 3 years’ of experience in managing digital campaigns/performance marketing
• Ability to leverage Brand and HEI processes and systems to support compliance, identify trends and support execution of corporate and property strategies.
• Experience with Google Analytics, Smartsheet’s, Search Console and Looker (formerly Google) Data Studio reports
• Background in search engine optimization pay-per-click advertising display advertising and email marketing
• Experience delivering against strict CPA, ROAS, LTV, and ROI targets.
• Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues.
• Ability to effectively communicate and influence at Property, Brand, Regional and Corporate level.
• Working knowledge of HEI Sales, Marketing and Revenue Management processes and procedures preferred.

Benefits: