Digital Strategist

Job Summary

As a digital strategist your core responsibility will be achieving long-term growth and success for your clients and their businesseswhether that be businesses trying to launch or multinational brands. You are excited about the complexities of business and love identifying collaborative solutions to growth problems. Both your team and your clients will look to you to point them in the right direction for success. The objective from client to strategist is to drive growth to meet the clients specific goals with an analytical data-driven approach.

Responsibilities

Strategy & Relationship Management

• You are responsible for the development of growth strategies for your clients and the oversight of their execution.

• The strategist will conduct client-facing calls on a weekly or bi-weekly cadence and craft presentation of deliverables that supports the clients goals and drives them closer to achievement

• Craft reporting that efficiently communicates a clear picture of performance and creates strategic recommendations to clients based on the findings. Identify KPIs, set targets, continuously monitor, and measure digital strategy effectiveness, and regularly deliver analysis and insights to key stakeholders.

• Create and guide near and long term digital media buying strategies that are direct response performance marketing focused

• Manage multi-channel resource allocation, including spends across digital assets

• Providing analysis through reporting to both the client and internal teams

Leading Teams

• Lead all client facing calls with cross teams

• You will coordinate with both internal and external teams to ensure that the strategies are being executed against correctly

• You will be a leader that sets and upholds high standards and drives the team towards excellence. You will drive a culture of a high performance team, this person is not afraid to have tough conversations and hold cross-channel teams accountable to provide complete, A+ work, on time and on point as well as Provide guidance to inhouse and external teams for performance optimizations.

Project Management.

• Coordinate cross channel initiatives to ensure work is completed on time to support the overall strategy

• Resource accordingly for the client in order to support the strategic execution - provide the what needs to happen and when roadmap

• Project management activities including:

• Managing internal/external team tasks

• QA of expert work where appropriate/needed

• Project timelines are populated, updated and clearly communicated

• Monthly plans, quarterly and annual plans are communicated to client on a regular (or as needed) basis

Skills and experience

• 4-6 years of performance marketing, eCommerce and/or agency or brand management experience. Agency experience preferred.

• 2-3 years of media buying experience in Paid Social, Paid Search, or both.

• Bachelor's degree in marketing or communications related fields

• Experienced in creating and executing on some (or all) of the below:

  • High Level Website (UX/UI) analysis

  • Competitive Landscape Analysis

  • Target Audience Identification/Persona Building

  • B2B or B2C standard funnels

  • Media planning and budget recommendations

  • Forecasting/projections for revenue or demand planning

  • Seasonal and evergreen campaign planning

  • KPI establishment and tracking

  • Loyalty and retention planning

• Experienced in account management, business development or consultative marketing

• Advanced understanding of 3rd party analytic platforms like Google Analytics (UA) and intermediate understanding of GA4

• Intermediate understanding marketing automation (CRM) like Hubspot or Salesforce

• Intermediate knowledge of SEO/content, organic social/influencer and affiliate Marketing

• Understanding of business-related concepts (i.e. MER, LTV, CAC ) and the interrelationship between key metrics

• Knowledge of both standard ecommerce funnel as well as b2b/lead gen funnel (how to build, optimize, etc).

• Experience in crafting seasonal campaign plans and (or) startup launch plans a plus

• Experience in merchandising a plus

• Possesses a natural curiosity for emerging marketing trends in eCommerce and B2B