Director, B2B Marketing - job 2 of 2

Director, B2B Marketing

• Overview

Mastercard is a leading technology company offering services that power the world of payments and beyond. As a part of Mastercard’s Integrated Marketing and Communication organization, the Global Marketing team partners with the Product and Services teams and is accountable for end-to-end B2B & product marketing. This includes leveraging consumer insights and market knowledge to help identify, test and refine product concepts, positioning and packaging; led product commercialization through sales enablement and b2b2c tools; and develop, execute and scale marketing plans globally.
Join the industry’s most passionate, motivated & engaged global team. Our employees are encouraged to reshape the digital economy so everyone — individuals, financial institutions, governments, and businesses can unlock their potential—to create Priceless possibilities for everyone.
Role
The Director of Global B2B & Product Marketing, serves as the voice of the customer. In partnership with Regional and cross functional teams that cuts across finance, sponsorship, customer partnerships etc., the Director will be responsible for the Passion Card & Inclusion product strategy to drive adoption and amplification of Mastercard products and services.

• Are you agile, curious and a creative thinker?

• Are you comfortable with ambiguity in a fast-paced environment, able to set goals for yourself and others to drive initiatives forward and deliver tangible outcomes?

We are looking for a top performer with entrepreneurial spirit and ambition to play a key role in promoting superior consumer experiences and customer-centric business solutions, working with exceptional colleagues around the globe to accelerate awareness and product sales.

Role

• Determine GTM approach and strategy with region and hold teams accountable for execution
• Develop robust and competitive value propositions with the markets leveraging Mastercard assets.
• Be innovative and smart in scaling Passion card launches across the world
• Drive Thought leadership efforts by crafting high impact content creation and execution
• Own a wide range of projects with responsibilities in defining and articulating customer value propositions, positioning, compelling reasons-to-believe, reinforcing the tangible benefits and uniquely competitive advantages of Mastercard’s products and solutions.
• Develop compelling global sales enablement materials to ensure Mastercard teams have engaging, robust and well-thought-out narratives.
• Play a part in evolving how we leverage marketing capabilities to bring products to market more effectively, through trainings and internal and external engagement.
• Support regional and country teams in product launch and marketing activities
• Manage partner relationship to identify marketing operations services and opportunities.
• Determine the right tactics for each marketing challenge, including content marketing, sales enablement materials, branding guides, infographics, case studies, digital marketing, etc.
• Ensure close alignment and working relationship with Global Communications
• Play a central role with the Regional B2B & Product Marketing leads by supporting their efforts to drive scale in market while driving consistency of positioning and messaging, balanced with local relevance. Capture learnings and success stories to inform the development of global best practices
• Manage day-to-day relationships with creative agencies

About You

• Strong leadership and standing. Influencer skills for a cross-matrixed organization. Encourager of teamwork, integration & inclusion
• Passion for the Customer and consumer experience
• Brilliant interpersonal, written and oral communication skills including proven ability to create simple, compelling customer-facing narratives from complex, technical information
• Experience working in multiple areas of the Marketing function (Consumer Marketing, Product Marketing, B2B Marketing, Digital Marketing, Brand Management, etc.)
• Sensitivity for multi-cultural, diverse background and structure of the target audience and partners
• Proven ability to build collaborative working relationships with stakeholders at the global/regional or local level and a strong team player
• Ability to manage multiple projects, manage creative resources
• Strategic mindset with ability to make quick decisions in challenging, ambiguous situations
• Motivated self-driver, able to manage complex/multi-geography projects with a discipline for priority-setting and follow-through.
• Demonstrated curiosity, agility and rapid learning on new competitors, technologies, and products
• Bachelor’s degree required, MBA a plus
• Preferred: Expertise in payment industry, Sponsorship, Consumer Lifestyle or acquirer, payment facilitator

In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Westchester County Salary Range: $151,000 - $233,000